Mumbai: Vertices Partners, a legal firm specialising in corporate legal solutions including mergers and acquisitions, private equity and venture capital, has advised PLIX (Satiya Nutraceuticals Private Limited) and its promoters, Rishubh Satiya and Akash Hiren Zaveri, on the sale of an additional 24.09% stake in the company to Marico Limited for ₹1,012 crore (USD 105.42 million).
With the completion of the transaction, Marico’s total shareholding in PLIX has increased to 84.09%, marking a significant step in the FMCG major’s acquisition of the direct-to-consumer (D2C) nutrition and wellness brand.
Vertices Partners advised both PLIX and its promoters on the transaction, continuing its long-standing relationship with the clients.
Marico initially acquired a 37.75% stake in PLIX in July 2023 for approximately ₹369 crore. In May 2025, Marico further increased its holding by acquiring an additional 25.25% of PLIX’s paid-up share capital.
The latest acquisition further strengthens Marico’s ownership of PLIX as the company progresses towards its stated plan to complete the buyout of the nutrition and wellness brand by July 2027.
Vertices Partners supported PLIX and its promoters through the latest stake sale to Marico.
The transaction comes amid increasing interest from legacy consumer businesses in India’s growing D2C wellness market.
The segment includes brands operating across nutrition, personal care and lifestyle-led products, with businesses building dedicated customer bases in these categories.
For PLIX, Marico’s increased ownership represents another milestone in its journey as part of a larger consumer business.
Vertices Partners advised the company and its promoters on the transaction involving the sale of the additional 24.09% stake.
Speaking about the deal, Vinayak Burman, Founder and Managing Partner, VERTICES PARTNERS, said, “Transactions of this nature are not just about a change in shareholding. They reflect the evolution of a business and the confidence its stakeholders place in its future.
Having worked with PLIX and its promoters over the years, we are pleased to have advised them on this transaction as Marico further increases its ownership.
We look forward to continuing to support businesses and founders as they navigate important decisions in their growth journey.”
The Vertices Partners team advising on the transaction was led by Vinayak Burman, Founder and Managing Partner.
The team also included Vikrant Anand, Partner; Varun Kaka, Principal Associate; Nishtha Khandelwal, Associate Manager; and Tushar Patial, Associate.
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