Kochi: As part of its KSUM Creative Sector initiative aimed at fostering entrepreneurship, innovation, and sustainable livelihoods within Kerala’s cultural and creative industries, Kerala Startup Mission (KSUM) will organise a special talk by Sruthin Lal, Founder and Executive Director of the Archival and Research Project (ARPO), on Friday (June 19).
Titled ‘Culture as Enterprise: Heritage, Storytelling and the Creative Economy’, the session will begin at 4 pm and explore how cultural heritage, storytelling, and traditional knowledge can be transformed into sustainable enterprises, social impact initiatives, and innovative business opportunities.
Through the KSUM Creative Sector initiative, the programme seeks to encourage participants to view culture as a catalyst for entrepreneurship and innovation.
The talk forms part of KSUM’s broader efforts to strengthen Kerala’s creative economy ecosystem by connecting entrepreneurs, students, creative professionals, and cultural practitioners with pioneers who are building impactful and scalable models in the cultural sector.
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The KSUM Creative Sector programme continues to create platforms that bridge creativity with enterprise and economic development.
As part of its expanding focus on the creative economy, KSUM is also working towards establishing a Creative Economy Fund to support startups, entrepreneurs, artists, creators, and ventures operating at the intersection of culture, creativity, technology, and innovation.
The proposed initiative under the KSUM Creative Sector vision aims to provide greater opportunities for stakeholders engaged in creative industries.
Founded in 2021, ARPO is a Kerala-based not-for-profit organisation dedicated to documenting, preserving, and promoting cultural heritage through research, digital archiving, storytelling, community engagement, and creative interventions.
The organisation has worked extensively with artists, artisans, tribal communities, researchers, and cultural practitioners to bring lesser-known histories, traditions, and cultural narratives into the public domain, complementing the objectives of the KSUM Creative Sector initiative.
The session is open to aspiring entrepreneurs, startup founders, creative professionals, students, researchers, artists, cultural practitioners, and anyone interested in exploring opportunities at the intersection of culture, heritage, innovation, and enterprise.
Through the KSUM Creative Sector platform, participants will have an opportunity to engage with ideas that combine preservation with sustainable economic models.
Registration for the session can be made at ksum.in/Preserving_Kerala.
