Pune: At the World Economic Forum (WEF) in Davos, the Government of Maharashtra signed a Memorandum of Understanding (MoU) worth approximately ₹2,500 crore with Rural Enhancers Group and Nutrifresh Farm Tech India Pvt. Ltd., in the presence of Chief Minister Devendra Fadnavis.
The agreement marks the first-ever agriculture-focused MoU signed at Davos and underscores Maharashtra’s commitment to advancing modern, climate-responsive agriculture.
The MoU was formally signed by Ambar Ayade, Managing Director and CEO of Rural Enhancers Group, and Sanket Mehta, CEO of Nutrifresh Farm Tech India Pvt. Ltd.
The partnership aims to promote large-scale adoption of technology-driven and climate-smart agricultural practices across Maharashtra.
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Under the agreement, significant investments will be made in controlled environment and technology-oriented agriculture, with project implementation scheduled to commence from April 2026.
The initiative will leverage the expertise of Nutrifresh Farm Tech, a company in Controlled Environment Agriculture (CEA), known for delivering safe, consistent, and high-quality produce using Artificial Intelligence (AI) and Internet of Things (IoT)-based technologies.
Nutrifresh Farm Tech to Drive Climate-Smart Agriculture in Maharashtra
Founded in 2019 in Pune by Ganesh Nikam and Sanket Mehta, Nutrifresh Farm Tech India Pvt. Ltd. has set a target to scale operations to 2,000 acres by 2028, with an annual revenue goal of USD 250 million.
The company currently offers more than 50 products, operates across over 15 Indian states, and serves select international markets.
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As per the MoU, Rural Enhancers Group will act as the funding agency and project integrator, while the Government of Maharashtra will extend policy, institutional, and implementation support.
The project will be financed through a blended funding model involving UAE-based financial institutions, Indian public sector banks, development finance institutions, and foreign banks.
Speaking on the occasion, Ambar Ayade said the initiative is expected to generate large-scale direct and indirect employment, promote climate-resilient agricultural practices, support agri-tourism development, enable women’s empowerment, and significantly enhance farmers’ income.
He added that structured programs and assured market linkages would play a key role in driving long-term transformation of the agricultural ecosystem.
Ayade also noted that Rural Enhancers Group is actively engaged across sectors including healthcare, food and agriculture, ports and maritime infrastructure, information technology, and education.
