Udaipur: The Indian Institute of Management Udaipur (IIM Udaipur) and People Research on India’s Consumer Economy (PRICE) have jointly launched a large-scale field-based study to assess financial maturity across urban and rural regions in Gujarat and Rajasthan. The collaborative project (IIM Udaipur PRICE Survey) will form the basis for developing a robust Financial Maturity Index (FMI).
The IIM Udaipur PRICE survey seeks to measure how individuals understand, manage, and use financial resources, with a focus on financial literacy, savings behaviour, planning practices, risk preparedness, and digital financial adoption.
Also Read: TIFIN Launches Multilingual AI Hub in India to Expand Global Financial Access
The outcomes will provide actionable insights to inform public policy, financial education, and inclusive economic development.
“This survey is a critical step toward building data-driven, inclusive financial systems,” said representatives from IIM Udaipur and PRICE. “We urge citizens to participate actively, as their voices will directly shape future financial policies and programs.”
IIM Udaipur PRICE Survey: Scope and Methodology
- Target Respondents: 4,000 individuals
- Rural: 1,900 respondents
- Urban: 2,100 respondents
Geographic Coverage:
- Rajasthan: Ajmer, Banswara, Churu, Ganganagar, Jaipur, Jaisalmer, Jhalawar, Karauli, Udaipur
- Gujarat: Ahmedabad, Banaskantha, Jamnagar, Junagadh, Rajkot, Surat, Vadodara, Valsad
Fieldwork will be executed by trained PRICE investigators starting August 2025, adhering to strict ethical and confidentiality standards. Surveyors will carry official identification, and no personal information will be used for commercial purposes.
Also Read: CDSL IPF Rolls Out Multilingual Platform for Financial Education in 12 Indian Languages
Official communication regarding the study has been sent to the Chief Secretaries of both states and to the District Magistrates and Collectors of the selected districts to ensure smooth coordination at the local level.
Toward a More Inclusive Financial Ecosystem
The IIM Udaipur PRICE Survey is expected to play a vital role in shaping evidence-based financial inclusion strategies.
By capturing ground-level data from diverse demographic and economic segments, the Financial Maturity Index will help stakeholders design better tools for education, access, and support within India’s financial system.
