Mumbai: Jerai Fitness Limited has entered into a strategic collaboration with Plus Fitness India to accelerate the expansion of 100 gyms across the country, marking a major step for India’s rapidly growing fitness ecosystem.
The partnership positions Jerai Fitness as a key force in supporting organized gym infrastructure and enabling entrepreneurs to build scalable fitness businesses nationwide.
Through this collaboration, Jerai Fitness and Plus Fitness India aim to combine global franchise expertise with Indian manufacturing excellence.
With more than three decades of industry presence, Jerai Fitness brings deep capabilities in fitness equipment manufacturing, operational efficiency, and supply chain integration, helping create a strong ecosystem for aspiring gym entrepreneurs. The partnership is guided by a shared vision of promoting a healthier and fitter India.
A key highlight of the partnership is the introduction of a bundled franchise and equipment model, designed to simplify gym setup for new entrepreneurs.
By integrating franchise support with equipment procurement, Jerai Fitness and Plus Fitness India aim to eliminate the challenges associated with coordinating multiple vendors.
This integrated approach is expected to significantly reduce setup delays while ensuring brand consistency, scalability, and long-term operational sustainability.
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Jerai Fitness: Accessible and Affordable Fitness Infrastructure
Rajesh Rai, Chairman and Managing Director of Jerai Fitness Limited, said: “Our passion for producing equipment majorly in-house has been instrumental in Jerai Fitness growth.
By manufacturing domestically, Jerai ensures quality control, cost efficiencies, reduced import dependency, and support for the ‘Make in India’ initiative. Our belief is that fitness infrastructure should be accessible and affordable for every serious entrepreneur entering the fitness industry.”
The partnership between Jerai Fitness and Plus Fitness India is expected to accelerate the expansion of organized gym infrastructure across metro and emerging markets.
The collaboration aims to support entrepreneurs in Tier 1, Tier 2, and Tier 3 cities, while improving access to premium fitness infrastructure and promoting long-term health awareness.
Over the years, Jerai Fitness has built a strong reputation as a leading fitness equipment manufacturer in India. The company’s long-standing presence has enabled it to develop robust operational capabilities in manufacturing processes, inventory management, distribution efficiency, and customer service.
Jerai Fitness is also recognized for pioneering automated manufacturing systems, incorporating technologies such as robotic welding, fully automated assembly lines, and advanced Turkish and Japanese machinery.
Siraj Lalani, Master Franchisee of Plus Fitness India, said: “Long-term goal for Plus Fitness India is to build a structured, professionally managed gym network that empowers communities across metro cities and emerging markets, and the 100-gym expansion strategy aligns with the rising demand for organized fitness infrastructure in India.”
The collaboration further strengthens the presence of Jerai Fitness in the expanding Indian fitness ecosystem by integrating world-class franchise systems with domestic equipment manufacturing capabilities.
Faiz Sopariwala, Business Development Head at Plus Fitness India, added: “This partnership with Jerai Fitness Limited allows us to integrate world-class franchise systems with India’s most trusted equipment manufacturer. Our focus is not just opening gyms, but building profitable, sustainable businesses for franchise partners while contributing to a healthier nation.”
Plus Fitness India has emerged as one of the fastest-growing international gym franchise brands globally, with 350+ clubs across markets including Australia, New Zealand, India, and other Asia-Pacific countries.
Its 24/7 access model, standardized global infrastructure, and technology-driven operations have enabled the brand to deliver consistent performance across regions. Through this collaboration, Jerai Fitness is expected to play a critical role in enabling infrastructure for these upcoming gyms.
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India’s fitness market is projected to witness strong growth in the coming years, driven by rising health awareness, increasing corporate wellness initiatives, and changing lifestyle preferences.
According to a report by Wazir Advisors, the Indian fitness equipment market was valued at ₹2,500 crore in 2024 and is expected to grow to ₹4,600 crore by 2029, registering a CAGR of 13%.
Against this backdrop, the planned expansion is expected to mark an important phase for the country’s fitness industry. By combining the advanced manufacturing capabilities of Jerai Fitness with the international franchise expertise of Plus Fitness India, the partnership aims to create a scalable and profitable business model for gym entrepreneurs.
As India continues to move toward a more health-conscious future, the collaboration is expected to strengthen the availability of high-quality gym infrastructure while making professional fitness facilities more accessible and operationally efficient across the country.
