Gurugram: Hulp, a personal assistance and concierge platform, has raised $2.6 million in seed funding led by Sparrow Capital and BITKRAFT Ventures, with participation from DeVC (Z47) and a group of prominent angel investors, including Yashish Dahiya, Co-Founder and Chairman of PB Fintech (PolicyBazaar).
The fresh funding will help Hulp accelerate its vision of providing personal assistance to every urban Indian family.
The company plans to expand its AI-powered workflows across lifestyle, household, and operational management to deliver more effective assistance and help families manage everyday responsibilities with greater ease.
The investment will also strengthen Hulp’s senior leadership team, enhance its technology and product capabilities, and build the organisational foundation required to scale across India’s rapidly growing AI-first consumer economy.
Hulp was founded by Tarun Mathur, Neha Kulwal, and Vishal Singh Khutel. Before co-founding Hulp, Tarun Mathur served as Co-Founder and Chief Business Officer at PolicyBazaar (PB Fintech), where he built some of the company’s largest product lines.
Addressing the company’s vision, Tarun Mathur, Co-Founder & CEO, Hulp, said: “Urban life today is short of time and attention for many of the routine tedious tasks in a household.
The platform combines AI with trusted human expertise to simplify everyday living, enabling people to delegate, coordinate and accomplish real-world tasks. We aim to become the trusted assistance platform for millions of urban households in the next two years.’’
Also Read: The Governance Challenge 2026 Challenges Students to Make Maharashtra an Innovation Hub by 2035
Hulp provides trained human personal assistants that are available 24×7 through WhatsApp and the Hulp app, allowing users to delegate tasks using a voice note.
The platform currently offers assistance across more than 15 categories, including government documentation, kitchen management, runner services, laundry, gardening, event bookings, restaurant reservations, travel, and other household services.
Commenting on the investment, Anuj Tandon, Partner – India & UAE, BITKRAFT Ventures, said: “The next shift in consumer AI isn’t necessarily about smarter models, it is about who owns the context.
The durable asset underneath is a real, accumulated understanding of who a person is and what their household needs, built through conversations over time.
Hulp is a forward-looking version of that thesis for us, a human-led assistant, powered by AI, that builds trust with Indian families and drives real efficiency in their daily lives to build a smarter execution layer.”
Sharing his views on the opportunity, Darshit Vora, General Partner at Sparrow Capital, said: “India’s premium consumer is time-starved and money-rich, and any product built on convenience will see strong adoption in this class.
Every week, consumers spend hours on mundane, unplanned chores – imagine having a personal assistant for your household to delegate all of it to. That’s exactly what Hulp is building.
Solving this at scale isn’t just a product problem – it needs operational chops that combine people, process, and AI to solve a large, messy, unstructured space. That’s precisely the kind of experience Tarun and the Hulp team bring to the table.”
Currently, Hulp operates across Delhi, Gurgaon, and Noida, supported by a 50-member operations team.
The company plans to expand its services to Mumbai, Bangalore, Pune, Hyderabad, and Chennai, enabling more urban households to access AI-powered personal assistance.
According to the company, Hulp helps users complete time-intensive everyday tasks that would otherwise take anywhere between 30 minutes and six hours.
