New Delhi: Amazon India has announced Auric, ISAK Fragrances, and Fix My Curls as the winners of Season 4 of the Amazon Propel Global Business Accelerator, a flagship initiative aimed at empowering high-potential Indian direct-to-consumer (D2C) brands to expand globally through ecommerce exports.
The three winning startups will receive a cumulative equity-free grant of $100,000 from Amazon to support their international expansion.
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Founded by Deepak Agarwal (Auric), Vidushi Vijayvergiya (ISAK Fragrances), and Anshita Mehrotra (Fix My Curls), these brands stood out for their innovation and global potential.
Now in its fifth edition, the Amazon Propel Global Business Accelerator has already supported 120+ Indian D2C brands since its inception, helping many such as Minimalist, Sirona, PLIX, and Shumee enter global markets. Amazon also announced that applications for Season 5 (Propel S5) are officially open until July 15, 2025.
Amazon Propel Global Business Accelerator: Season 5 to Support 100 D2C Brands
Amazon Propel Global Business Accelerator Season 5 will support up to 100 D2C brands, offering access to a curated mentorship board made up of Amazon leaders, venture capital partners, and industry veterans.
Participating brands will benefit from one-on-one guidance, insights into international market trends, workshops, and peer learning sessions. The program will conclude with a demo day, where startups will pitch to top VC firms for potential funding.
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“We congratulate all the winners and finalists of Season 4,” said Srinidhi Kalvapudi, Head, Amazon Global Selling India. “With over 900 applications this season, the response has been phenomenal. This program aligns with our broader goal of driving $80 billion in ecommerce exports from India by 2030.”
Season 4 was launched in collaboration with leading VC firms including Amazon Smbhav Venture Fund, Peak XV Partners, Fireside Ventures, DSG Consumer Partners, IPV, V3 Ventures, and Elevation Capital. A total of 54 brands were shortlisted as finalists from 15+ Indian cities, with standout entries from brands like Lattooland and the three winners.
“The Propel program was instrumental in helping us navigate the complexities of international markets,” said Vidushi Vijayvergiya, Founder of ISAK Fragrances. “It connected us with the right mentors and peers, and helped us position our brand for global growth.”
The Amazon Propel Global Business Accelerator continues to be a leading force in scaling Indian D2C brands globally, combining financial support, strategic mentorship, and international exposure.
