Windsor, UK: Konami Digital Entertainment B.V. (KONAMI) has launched the eFootball Diwali Campaign in India, bringing together celebrated sporting personalities and leading gaming creators to celebrate the festival of lights with special in-game content, rewards and fan-focused activations.
The eFootball Diwali Campaign features football icon and India’s top-goalscorer for league and country, Sunil Chhetri, Indian cricketer Sanju Samson, esports athlete Jonathan Gaming, veteran gaming creator Shreeman Legend and community favourite Lolzzz Gaming.
As part of the eFootball Diwali Campaign, Sunil Chhetri receives an upgraded in-game player card, giving fans an opportunity to add a special version of the Indian football legend to their eFootball squad.
The campaign also introduces a Diwali-themed jersey created to celebrate the festival and India’s passionate football community.
Alongside the in-game additions, the eFootball Diwali Campaign includes specially created social media content and fan-focused activations featuring the participating sporting and gaming personalities.
The campaign is running from October 22 to November 12 and features talent-led content designed to encourage fans to participate in the festivities while experiencing the new in-game features and rewards.
Sunil Chhetri and Indian cricketer Sanju Samson, known for his fearless batting and clean ball-striking, have joined Jonathan Gaming, Shreeman Legend and Lolzzz Gaming as part of the eFootball Diwali Campaign.
Junichi Taya, eFootball General Producer at KONAMI, said: “Diwali is a time for people to come together, and we wanted to bring that same spirit of celebration into eFootball.
This year’s campaign gives fans new ways to make the game their own, whether through the upgraded Sunil Chhetri card, the festive jersey or creating tournaments to compete with friends.
With celebrated sporting personalities and gaming creators joining the celebrations, we hope to make this a memorable experience for our players and bring the eFootball community closer through their shared love of the game.”
The eFootball Diwali Campaign is now live across India on mobile, console and PC, giving users the opportunity to celebrate the festive season through in-game events and rewards.
The campaign brings together football, cricket and gaming personalities as KONAMI celebrates Diwali with new content and experiences for the eFootball community in India.
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