New Delhi: Medical cannabis wellness startup Awshad has announced the launch of Calmagummies Gold, its latest premium offering designed to cater to the growing demand for lifestyle-oriented cannabis wellness products in India.
The launch of Calmagummies Gold comes at a time when the country’s wellness market is witnessing increased consumer interest in convenient, plant-based nutraceutical solutions focused on stress relief, relaxation, and sleep recovery.
Targeted at urban consumers aged 25 and above, Calmagummies Gold has been developed for individuals navigating high-stress lifestyles, irregular sleep cycles, and a growing preference for alternative wellness formats.
The product enters the market amid rising discussions around burnout, sleep deprivation, and mental wellness, particularly among working professionals in metropolitan cities who are increasingly investing in preventive and experience-led wellness categories.
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According to a recent Grand View Research report, India’s gummy market is projected to grow at a CAGR of 17.4 percent between 2024 and 2030.
CBD and cannabinoid-infused gummies are expected to witness even faster adoption among younger consumers seeking relaxation and mental wellness support.
At the same time, India’s nutraceutical market, currently valued at nearly USD 39 billion, is projected to more than double over the next decade, reflecting a broader shift toward functional wellness products and alternative recovery formats.
Building on the consumer response to its existing Calmagummies range, Awshad introduced Calmagummies Gold to address increasing demand for accessible and convenient wellness solutions.
Calmagummies Gold combines CBD and THC extracts with citrus botanicals and antioxidant-rich ingredients, including orange rind, lemon rind, and goji berries.
Offered in a chewable gummy format, the product is designed to support mood elevation, deep relaxation, and restorative sleep.
The formulation aims to provide a smoother, more controlled, and approachable wellness experience for both regular users and cannabis-curious consumers.
Each pack contains 10 gummies and is positioned as a premium wellness indulgence rather than a conventional supplement product.
Richa Jaggi, Co-founder and CMO at Awshad, said: “Over the last few years, we have seen a visible shift in how consumers approach wellness. People today are looking for solutions that fit naturally into their lifestyle while also addressing concerns like stress, burnout and sleep issues.
In 2026, we have witnessed a notable increase in demand for sleep and relaxation related wellness products, particularly in lifestyle-friendly formats such as gummies that are easy to incorporate into daily routines.
With Calmagummies Gold, we wanted to create a product that moves beyond functionality and offers a more refined, calming and approachable experience for our modern consumers. We have also worked on making the product more palatable.”
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Highlighting the evolving cannabis wellness landscape in India, Shivam Singhee, CEO at Awshad, said: “The cannabis wellness category in India is steadily moving beyond early adoption and entering a phase of greater consumer acceptance.
We are seeing growing interest from consumers who are actively seeking science-backed, plant-based solutions that support everyday concerns such as stress management, sleep recovery and overall well-being. As awareness around medical cannabis continues to improve, consumers are becoming more informed about the role cannabinoids can play within a broader wellness routine.”
The company stated that growing consumer trust in the category is reflected in its customer behaviour, with repeat customers accounting for 44 percent of Awshad’s overall customer base.
This trend highlights sustained interest in cannabis-based wellness solutions and growing acceptance of cannabinoid-focused products.
The launch of Calmagummies Gold also underscores a broader shift toward convenient and experience-led wellness formats among urban consumers.
As conversations around stress management, sleep wellness, and preventive self-care continue to grow, gummies are emerging as a preferred format within India’s expanding nutraceutical and alternative wellness market.
Disclaimer: The information presented in this article is based on company statements and is intended solely for informational and news reporting purposes. This article does not constitute medical advice, diagnosis, treatment, or an endorsement of any product. Consumers should consult a qualified healthcare professional before using any cannabis-derived or wellness product, particularly if they have underlying medical conditions, are pregnant or nursing, or are taking prescription medications.
