Pune: JetSynthesys Global Music Junction (GMJ) has entered into an exclusive three-year partnership with iconic Rajasthani folk artist Mame Khan.
The collaboration, powered by Warner Music India and executed through Hari Prem Films (HPF), marks a significant step in amplifying Indian folk music on the global stage.
As part of the JetSynthesys Global Music Junction ecosystem, HPF will oversee Mame Khan’s digital rights, YouTube content, future music releases, and brand partnerships.
While Mame Khan will retain the freedom to work with select external partners, HPF will serve as the lead agency for artist management, branded content, and international performance bookings.
Also Read: Abler Sports and Entertainment Debuts as IP-Driven Powerhouse in Global Sports and Media
This partnership includes exclusive management of Mame Khan’s flagship acts – the RockNRoots Project, a nine-piece fusion band, and The Folk Orchestra of Rajasthan, featuring over 40 musicians.
GMJ and HPF will manage global bookings and tour sales, with a vision to bring the soul of Indian folk to international venues and music festivals.
“With JetSynthesys Global Music Junction and Hari Prem Films, I’ve found a partner that shares my passion for folk music and knows how to scale it in the digital age,” said Mame Khan. “This is about more than growth – it’s about preserving our cultural roots while presenting them to new audiences in innovative ways.”
Rajan Navani, Founder and CEO, JetSynthesys, added, “Mame Khan bridges the gap between tradition and modernity. With our robust tech ecosystem and global partnerships, we are excited to expand the reach of India’s folk music to the world.”
Also Read: WAVES Bazaar Generates ₹1328 Crore in Business as India Leads Creative Economy
Jay Mehta, Managing Director, Warner Music India & SAARC, commented, “This partnership reflects our commitment to promoting India’s cultural diversity and strengthening our full-service artist-first strategy across music, live, and brand.”
Nitin Samadhiya, CEO, Hari Prem Films, shared, “Our mission is to elevate Rajasthan’s soulful soundscapes and timeless stories for global appreciation. This collaboration is a cultural movement—not just a music project.”
JetSynthesys Global Music Junction: Elevating Indian Folk Voices
With a growing portfolio that includes Indian legends like Sonu Nigam, Shaan, and regional stars such as Sapna Choudhary, JetSynthesys Global Music Junction has emerged as a leading platform for vernacular and folk music innovation. Backed by Warner Music India, GMJ’s artist-first approach leverages digital infrastructure, international distribution, and creative autonomy to take Indian voices global.
This new partnership with Mame Khan strengthens GMJ’s commitment to cultural preservation and storytelling, while helping folk music thrive in a global music economy driven by digital platforms and live experiences.
