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    altM raises $10.3 million in a Series A round led by Rainmatter by Zerodha and Mela Ventures, with Omnivore, Theia Ventures, Aureolis Ventures, Spectrum Impact and strategic angel investors participating. Venomics AI raises $2.7 million in a pre-seed round co-led by Speciale Invest and South Park Commons, with Operators Studio participating. EloElo Group raises $80 million in a Series C round led by Hornbill Capital and NBCUniversal, with MIT Investment Co. and existing investors participating. Peppermint Robotics raises ₹100 crore (approximately $10.5 million) in a Pre-Series B round led by pi Ventures and Crane Venture Partners, with Asiana Fund participating. Traversal raises $120 million in a Series B round at a $1 billion valuation, led by Kleiner Perkins, Redpoint and Khosla Ventures, with Sequoia Capital, Battery Ventures and Amex Ventures participating. GIVA raises over $100 million in a round led by Multiples Alternate Asset Management. The Croffle Guys raises ₹14 crore in a round led by V3 Ventures, with N.A.N Partners participating. Solgram raises over $1 million in a pre-seed round led by DSG Consumer Partners and Saama Capital, with Kapil Chopra participating. Sachin Tendulkar makes a strategic investment in Metasports Interactive, the company behind Hitwicket. The amount was not disclosed. Hyeglo Beauty raises ₹7 crore in a round led by Sauce, with Giga Capital, Consumer Collective, Reckitt's Arjun Purkayastha and The Patient Capital participating. altM raises $10.3 million in a Series A round led by Rainmatter by Zerodha and Mela Ventures, with Omnivore, Theia Ventures, Aureolis Ventures, Spectrum Impact and strategic angel investors participating. Venomics AI raises $2.7 million in a pre-seed round co-led by Speciale Invest and South Park Commons, with Operators Studio participating. EloElo Group raises $80 million in a Series C round led by Hornbill Capital and NBCUniversal, with MIT Investment Co. and existing investors participating. Peppermint Robotics raises ₹100 crore (approximately $10.5 million) in a Pre-Series B round led by pi Ventures and Crane Venture Partners, with Asiana Fund participating. Traversal raises $120 million in a Series B round at a $1 billion valuation, led by Kleiner Perkins, Redpoint and Khosla Ventures, with Sequoia Capital, Battery Ventures and Amex Ventures participating. GIVA raises over $100 million in a round led by Multiples Alternate Asset Management. The Croffle Guys raises ₹14 crore in a round led by V3 Ventures, with N.A.N Partners participating. Solgram raises over $1 million in a pre-seed round led by DSG Consumer Partners and Saama Capital, with Kapil Chopra participating. Sachin Tendulkar makes a strategic investment in Metasports Interactive, the company behind Hitwicket. The amount was not disclosed. Hyeglo Beauty raises ₹7 crore in a round led by Sauce, with Giga Capital, Consumer Collective, Reckitt's Arjun Purkayastha and The Patient Capital participating.

    • Just In

    Feature Partners with Luma AI to Power Smart Content Platform with Ray2 Integration

    Spotlight Posted on  —by Salil Urunkar

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    Feature partners with Luma AI

    Los Angeles: Feature.io, an emerging leader in entertainment technology, has announced a strategic partnership with Luma AI, a pioneer in multimodal generative AI, to deliver next-generation personalized experiences in what is being called the “Engagement Economy.”

    The collaboration integrates Luma’s advanced video model Ray2 into Feature.io’s Smart Content platform – aimed at transforming audiences from passive viewers into active, monetizable communities.

    Also Read: Abler Sports and Entertainment Debuts as IP-Driven Powerhouse in Global Sports and Media

    This partnership marks a major leap in personalized digital storytelling by combining interactive content infrastructure – previously used by brands like Netflix and Mobil 1 – with Luma AI’s frontier video-generation capabilities.

    Feature’s campaign for Netflix’s Love Death + Robots alone generated over 100 million impressions and 650,000 new users, demonstrating the measurable impact of Smart Content.

    “We’re building the future of audience connection. Our integration with Luma AI introduces a powerful new layer of real-time personalization and engagement, turning every audience into a measurable asset,” said Steven Ilous, CEO and Founder of Feature.io.

    Luma’s Ray2 video model is recognized for producing high-fidelity, realistic motion and visuals. Coupled with its multimodal reasoning and worldbuilding capabilities, it opens up scalable opportunities for creators, media platforms, and brands looking to deliver immersive and emotionally resonant experiences.

    “Our mission is to empower creators and enterprises with multimodal AI that enhances storytelling,” said Amit Jain, CEO of Luma AI. “Partnering with Feature.io helps scale that mission by embedding our AI into dynamic, content-driven ecosystems.”

    Also Read: Regional OTT STAGE Adopts Prime Focus Technologies AI MAM System

    Feature Luma AI Partnership: Integrated Technology to Debut Through Lollipop Racing

    The partnership will debut its integrated technology through Lollipop Racing, a new project from that blends motorsports, entertainment, and storytelling.

    Officially presented by Mobil 1 and featuring Porsche’s 911 GT3 R, the series brings together Hollywood names like Executive Producer David Ayer (Training Day, The Beekeeper) and Showrunner Marisha Mukerjee (Halo, Snowpiercer). The project recently gained attention with a Variety feature.

    This announcement also coincides with Feature.io’s upcoming Series A funding round, reinforcing its strategic position at the intersection of generative AI, content innovation, and digital fan engagement.

    Author

    • Salil Urunkar

      Salil Urunkar is a senior journalist and the editorial mind behind Sahyadri Startups. With years of experience covering Pune’s entrepreneurial rise, he’s passionate about telling the real stories of founders, disruptors, and game-changers.

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