India is witnessing a sharp rise in financial services searches, with new data from Justdial Limited highlighting a significant year-on-year increase across key categories.
The report, comparing March 2025–February 2026 with March 2024–February 2025, shows how financial services searches are increasingly driven by growing consumer awareness around financial planning, compliance, and wealth management.
The surge in financial services searches underscores a broader behavioural shift among individuals and businesses, who are now moving beyond transactional needs toward structured financial strategies and long-term advisory engagement.
At a national level, Financial & Wealth Advisory Services recorded a remarkable 50% increase, reflecting strong momentum in financial services searches tied to investment planning and wealth creation.
This sharp rise indicates a growing preference for expert-led financial guidance as consumers prioritise long-term financial security.
Searches for Accountants also saw a robust 24% increase across India, further strengthening the trend of rising financial services searches. Among major cities, Delhi led the growth with a 46% surge, followed by Bangalore at 43%, Ahmedabad at 38%, Pune at 30%, Mumbai at 25%, and Hyderabad at 22%.
This widespread growth highlights the increasing reliance on professional financial expertise across both metro and emerging urban centres.
In parallel, CA and Auditing Services registered a 12% increase nationally, reinforcing the steady rise in financial services searches related to compliance and governance.
Delhi again emerged as a key driver with a 24% increase, followed by Ahmedabad at 20%, Jaipur at 16%, Mumbai and Surat at 14% each, and Lucknow at 11%. The trend reflects sustained demand for regulatory and financial oversight services across India.
Meanwhile, GST Consultant searches remained relatively stable at a 3% increase nationwide, though financial services searches in this segment showed regional spikes. Delhi recorded a significant 25% growth, signalling heightened compliance activity in key business hubs.
Overall, the data points to a maturing financial ecosystem in India, where financial services searches are increasingly aligned with structured financial planning, regulatory compliance, and wealth management.
Both individuals and enterprises are actively seeking professional support, indicating a more informed and forward-looking approach to financial decision-making.
Financial Services Searches
- Accountants (Mar ’25–Feb ’26 vs Mar ’24–Feb ’25)
- Pan-India – 24% increase
- Ahmedabad – 38% increase
- Bangalore – 43% increase
- Delhi – 46% increase
- Hyderabad – 22% increase
- Mumbai – 25% increase
- Pune – 30% increase
- CA and Auditing Services
- Pan-India – 12% increase
- Ahmedabad – 20% increase
- Chandigarh – 10% increase
- Delhi – 24% increase
- Jaipur – 16% increase
- Lucknow – 11% increase
- Mumbai – 14% increase
- Surat – 14% increase
- GST Consultants
- Pan-India – 3% increase
- Ahmedabad – 6% increase
- Delhi – 25% increase
- Financial & Wealth Advisory Services
- Pan-India – 50% increase
