STRROT Launches 20,000 sq. ft. Luxury Design Store in Delhi

STRROT

New Delhi: Redefining the landscape of luxury interiors in India, STRROT has emerged as a premier destination for global luxury brands, positioning itself as a hub for introducing internationally celebrated design houses to the Indian market.

Spread across an expansive 20,000 sq. ft. space in the heart of Delhi, STRROT is transforming how luxury interiors are experienced in India.

STRROT showcases some of the world’s most celebrated luxury design brands including Seletti, Driade, Lotus Arts de Vivre, and Ebano, offering Indian consumers access to globally renowned design aesthetics and craftsmanship.

By introducing iconic Italian labels such as Seletti and Driade to the Indian market, STRROT is playing a pivotal role in bridging global design sensibilities with India’s growing appetite for luxury interiors.

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For consumers, the concept of STRROT goes beyond conventional shopping. The store features a concept room that allows visitors to experience domestic brands in a curated setting.

This space provides inspiration for homeowners, architects, and interior designers seeking distinctive pieces that reflect personal style while aligning with global design standards.

Through this immersive approach, STRROT enhances how luxury interiors are discovered and experienced.

Beyond retail, the brand delivers a holistic luxury experience with dedicated concept rooms and an in-house art gallery. The gallery showcases works by top-tier artists, presenting a dynamic intersection of design, art, and culture.

Each section is thoughtfully designed to inspire visitors and demonstrate how global luxury aesthetics can seamlessly integrate into modern Indian living spaces.

In addition to international labels, STRROT collaborates with over 20 Indian brands, offering an extensive range of luxury home solutions that celebrate both global design excellence and Indian creativity.

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STRROT: Comprehensive Destination for Premium Interior Solutions

Sidhant Lamba, Founder of STRROT, said: “STRROT was envisioned as more than a retail space. It is a curated destination where global luxury meets Indian design sensibilities.

Our goal has been to introduce iconic international brands to India while creating an immersive design experience that inspires homeowners, architects, and design enthusiasts alike. We are building a store that brings the finest global craftsmanship and artistic expression into Indian homes.”

Today, the brand stands as a destination for discerning homeowners, architects, and design connoisseurs, offering a carefully curated world where timeless classics and avant-garde contemporary creations coexist.

As India’s luxury interiors market continues to grow, the company is positioning itself at the forefront, redefining the luxury retail experience and establishing Delhi as a gateway for global design brands entering India.

Author

  • Salil Urunkar

    Salil Urunkar is a senior journalist and the editorial mind behind Sahyadri Startups. With years of experience covering Pune’s entrepreneurial rise, he’s passionate about telling the real stories of founders, disruptors, and game-changers.

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