Chennai: JioStar Group has announced the appointment of Emmy Award winner Stephan Bugaj as Senior Vice-President of GenAI Content & Technology, marking a significant step in advancing its vision for AI-native, next-generation entertainment experiences.
The appointment of Stephan Bugaj underscores the Group’s focus on building intelligent content pipelines, interactive storytelling formats, and scalable creative frameworks that support faster experimentation, deeper audience engagement, and the future of global entertainment.
Prior to joining JioStar Group, Stephan Bugaj served as Chief Creative Officer at Genvid Entertainment, where he co-developed the Massively Interactive Live Event (MILE) format, integrating streaming, gaming, and live audience participation.
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During his tenure, he also led the creation of AI-native creative pipelines and tools for filmmakers.
Stephan Bugaj to Lead GenAI Content and Technology Strategy at JioStar Group
As a creator-showrunner, he spearheaded interactive storytelling productions that combined real-time engagement with premium narrative content, setting new benchmarks for intelligent media experiences.
A senior technology and creative leader with over three decades of experience, Stephan Bugaj has held key creative and technology leadership roles at DJ2 Entertainment, Pixar Animation Studios, Telltale Games, and Hanson Robotics.
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He is widely recognized for excellence in creative development and direction, as well as for translating emerging technologies into scalable platforms.
His work spans AI-driven content systems architecture, adaptive narrative frameworks, digital production pipelines, and immersive media platforms aimed at expanding creative possibilities across the entertainment ecosystem.
JioStar Group is already investing in AI-powered capabilities across its content businesses, including conversational interfaces, second-screen engagement layers, and AI-assisted content workflows.
The appointment of Stephan Bugaj is expected to further accelerate innovation across interactive formats and next-generation experiences designed for digital-first audiences at scale.

