Under25 hosted its latest edition of the Under25 Summit at Campus at the Symbiosis Centre for Management and Human Resource Development (SCMHRD) in Pune, bringing together 250 MBA students for an immersive session focused on India’s expanding creative economy.
The highlight of the event was a session by Dhruv Sheth, a pioneer in India’s live events and intellectual property landscape, who shared deep insights into the evolution of IPs and the cultural power of live experiences.
Dhruv Sheth Shares Insights on the Creative Industry at Under25 Summit
Sheth, who has collaborated with leading Indian artists including Zakir Khan, Biswa Kalyan Rath, Kanan Gill, and Kenny Sebastian, explained how collaboration between creative talent and business minds drives innovation in the entertainment sector.
His talk helped students understand the dynamics of the industry and the role of creators in shaping India’s growing global cultural footprint.
Rolling Loud’s Entry into India Highlighted
One of the most anticipated moments of the session was Sheth’s revelation about his involvement in bringing Rolling Loud, the world’s biggest hip-hop festival, to India.
He discussed the challenges and opportunities of localizing a global IP for the Indian audience while maintaining the festival’s authenticity. Sheth also noted India’s emergence as a new hub for international festivals and global youth movements.
Empowering Youth
The Under25 Summit at Campus continues to empower students with real-world knowledge that complements academic learning.
Through direct engagement with industry leaders, students gain a clearer understanding of evolving markets, business models, and creative opportunities.
Commending the platform’s exponential growth, Dhruv Sheth said, “I love what Under25 is building. Scaling this festival from 7 summits to 100, and now to 200, is not easy and is exceptional growth for an IP.”
With its mission to make young professionals future-ready, Under25 continues to shape the next generation of leaders, creators, and innovators driving India’s cultural and creative industries.
