Pune: In a move to strengthen its innovation-led product strategy, the Appliances Business of Godrej Enterprises Group (GEG) has unveiled its latest advancement – the AI-Powered Turbidity Sensing Technology in its front-load washing machine lineup.
This technology is designed to elevate wash care standards by intelligently tackling detergent residue, a frequent but often unnoticed issue in everyday laundry.
AI-Powered Turbidity Sensing Technology Enhances Fabric Care and Skin Safety
The newly introduced AI-Powered Turbidity Sensing Technology delivers up to 50% better detergent residue removal, significantly improving fabric care, colour retention, and skin safety.
This innovation integrates artificial intelligence with smart automation and consumer-focused design, ensuring effective and sustainable washing performance.
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Built and engineered in India, the new series comes equipped with advanced capabilities such as water level and load sensing, automated drum balancing, foam detection, optimized spin speed, and automatic tub clean reminders – all aimed at enhancing operational efficiency and long-term garment care.
Godrej Targets 40% Growth in Washing Machine Category
Speaking on the launch, Maneesh Sharma, Product Group Head – Washing Machines, Godrej Enterprises Group, said, “At Godrej, our goal is to simplify everyday life through meaningful innovation. Detergent residue is a subtle but persistent issue that can damage fabrics over time. The AI-powered turbidity sensing technology offers up to 50% improvement in detergent removal*, promoting both skin safety and sustainable fabric care.”
The launch forms part of a broader expansion across Godrej’s washing machine portfolio – including front-load, top-load, and semi-automatic models.
Supported by festive offers such as extended warranties of up to four years, easy EMI plans, and cashback options, the brand aims to achieve 40% growth in its overall washing machine category and 60% growth in the premium front-load segment this festive season.
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Availability and Pricing
The new Godrej AI-powered front-load washing machines are now available at major retail outlets and on leading e-commerce platforms across India, with prices starting at ₹51,000.
With the integration of AI-Powered Turbidity Sensing Technology, Godrej reinforces its long-standing commitment to delivering purposeful innovation, combining intelligent design, sustainability, and consumer well-being.
