New Delhi: Dabur’s beauty and personal care retail brand, NewU, has partnered with Unicommerce, an e-commerce enablement SaaS platform, to power its omnichannel retail operations across the country.
NewU, operated by H&B Stores Limited (a wholly owned subsidiary of Dabur India Limited), offers a wide portfolio of cosmetics, skincare, hair care, personal grooming, and fragrance products from both national and international brands.
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Through this collaboration, NewU has deployed Unicommerce’s Uniware suite to seamlessly integrate and automate order processing across its brand website, online marketplaces, quick commerce platforms, and offline retail stores.
NewU: Enhancing customer experience across 120+ stores in 35+ cities
The adoption of Unicommerce’s technology will provide the retail brand with real-time visibility of inventory across sales channels. This will help optimize stock management, prevent stockouts or overstocking, and ensure accurate order fulfillment.
Customers will now be able to discover products online, check availability, place orders on their preferred channels, and choose flexible fulfillment options such as home delivery or store pickup. The integration will further enhance the brand’s ability to provide reliable and convenient shopping experiences across its growing retail footprint of over 120 stores in more than 35 cities nationwide.
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Manish Asthana, Chief Operating Officer of NewU, said: “At NewU, we are committed to offering consumers a wide choice of beauty and personal care products with convenience at the core. Customers today expect seamless experiences across online and offline channels. Our partnership with Unicommerce is a step towards strengthening our technological backbone as an omnichannel retailer.”
Kapil Makhija, Managing Director & CEO of Unicommerce, stated: “We are excited to support NewU in its omnichannel journey. As retail evolves, brands need agile technology to scale efficiently while maintaining great customer experience. Our Uniware platform is designed to simplify inventory and order management across touchpoints, and partnering with NewU reinforces our mission of empowering retailers to grow sustainably.”
