Kolkata: SuperProcure, a Unified TMS platform, has secured ₹14 crore (USD ~1.6M) in a funding round led by Pentathlon Ventures, reinforcing strong investor confidence in SuperProcure’s vision to transform supply chain execution through intelligent logistics systems.
The “modern” supply chain continues to operate on fragmented systems, forcing logistics teams to manually bridge disconnected workflows.
SuperProcure’s Intelligent Logistics Management System (ILMS) unifies the entire freight lifecycle into one integrated ecosystem, ensuring information flows seamlessly to all stakeholders from the first bid to the final payment.
By consolidating processes under a unified architecture, SuperProcure aims to eliminate operational silos and enhance execution consistency across enterprise logistics networks.
Incubated at the IIM Calcutta Innovation Park ecosystem and backed by marquee investors such as IndiaMART and Caret Capital, SuperProcure has steadily positioned itself as a next-generation logistics technology platform.
With this latest ₹14 crore investment led by Pentathlon Ventures, SuperProcure plans to further embed artificial intelligence into its execution stack, strengthen automated freight workflows, and accelerate its enterprise go-to-market strategy.
The company stated that the capital infusion will help close the long-standing gap between logistics planning and on-ground execution.
SuperProcure intends to enhance planning intelligence while enabling enterprises to convert logistics into a predictable, intelligence-driven advantage.
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Architecting the Autonomous Supply Chain
Highlighting the company’s long-term vision, Anup Agarwal, Co-founder & CEO of SuperProcure, said: “Logistics doesn’t break because companies lack visibility; it breaks when execution cannot keep pace with operational complexity.
Our mission is to build a system that enterprises can rely on daily to run transport operations with structure and consistency. This investment allows us to deepen that execution backbone for our customers.”
SuperProcure’s approach focuses on building deeply embedded execution systems that address real-world logistics friction rather than merely providing reporting dashboards.
Sharing the investment rationale, Madhukar Bhatia, Managing Partner at Pentathlon Ventures, said: “Most TMS platforms prioritise visibility, but logistics performance is ultimately defined by execution on the ground. We are partnering with SuperProcure because it bridges the gap between strategic oversight and day-to-day operational control.
As supply chains become more complex, we believe the industry will increasingly move toward deeply embedded execution systems that manage real-world friction, not just report on it.”
The funding underscores the growing importance of execution-centric platforms in supply chain management, particularly as enterprise logistics operations become increasingly complex and distributed.
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SuperProcure: Powering AI-Driven Logistics Operations
SuperProcure’s SP TMS has evolved beyond a traditional tracking system into an AI-led control tower.
The platform enables logistics teams to orchestrate and control daily freight decisions across highly complex, multi-location enterprise operations.
By embedding AI into core execution workflows, the platform supports structured decision-making across the freight lifecycle.
The platform has demonstrated strong market validation, with a growing ecosystem of over 300 enterprises, including more than 40 Fortune 500 companies across industries.
SuperProcure’s network also includes 15,000+ transporters, reflecting widespread adoption of its unified TMS infrastructure.
This expanding footprint highlights a broader market shift toward execution-first logistics platforms that directly drive operational outcomes.
With the latest ₹14 crore investment led by Pentathlon Ventures, the company aims to further scale its AI-driven logistics capabilities and strengthen its position as a unified TMS platform for enterprise supply chains.
