Mumbai: The Indian Supercross Racing League (ISRL) kicked off its much-anticipated Season 2 with a high-octane launch event in Mumbai, unveiled by Bollywood superstar Salman Khan.
The actor, fitness enthusiast, and passionate biker not only reaffirmed his commitment as brand ambassador but also revealed plans to join ISRL as an investor, signaling strong confidence in the league’s vision to bring motorsport into Indian mainstream culture.
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The Indian Supercross Racing League, which already commands a 30 million-strong fanbase, is gearing up for exponential growth. Season 2 has attracted 155 international athlete registrations, underscoring its increasing global appeal.
Key Announcements at the Indian Supercross Racing League Season 2 Launch:
- Salman Khan to become investor in ISRL to support its long-term vision.
- Introduction of ISRL Proving Grounds, a 7-acre motorsports development center near Pune for youth training, OEM testing, and year-round activities.
- Launch of ISRL Fan Parks to create immersive, family-friendly racing experiences.
- Commitment to building India’s first scalable, live-action motorsports and lifestyle platform for brands.
“This is more than just racing,” said Salman Khan, speaking at the event. “ISRL is building an entire ecosystem around motorsports – supporting local talent, promoting safety, and giving India’s youth a platform to dream big. I believe in this vision, not just as a celebrity, but as someone who truly connects with the spirit of the sport.”
Veer Patel, Managing Director of ISRL, added, “Salman Khan’s decision to invest in ISRL adds unmatched cultural relevance and market trust. It reinforces our position as India’s premier motorsport property that seamlessly merges high-performance sport with brand engagement and youth entertainment.”
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With limited avenues for OEMs and auto component companies to connect with consumers through live experiences, ISRL offers a high-impact platform at the intersection of racing, lifestyle, and innovation. It has emerged as the country’s only dedicated automotive engagement platform and is shaping up to be a cornerstone for next-generation brand strategies.
Looking Ahead: ISRL’s Vision for Growth
Over the next five years, the Indian Supercross Racing League plans to:
- Expand to multiple cities across India.
- Forge international collaborations.
- Boost franchise valuations and sponsorship revenues.
- Create deeper brand partnerships through immersive fan experiences.
After a thrilling debut season across Pune, Ahmedabad, and Bangalore, ISRL is now entering a transformative phase. With its bold ambitions, celebrity backing, global athlete base, and expanding footprint, the Indian Supercross Racing League is set to redefine motorsports in India – not just as a sport, but as a complete lifestyle movement.
