Mumbai: BCT Ventures, an AI-native consumer brands platform, has officially launched with a seed investment of ₹42 crore led by 3one4 Capital.
The company will initially focus on the nutrition and wellness sector, leveraging its proprietary artificial intelligence engines to develop scalable and profitable consumer brands through protocol-first products, practitioner-led distribution and AI-driven growth systems.
BCT Ventures said its platform is AI-native across the entire consumer brand value chain, including insights gathering, product development and go-to-market execution.
The company plans to begin with nutrition and wellness before extending its operating model to other underserved consumer categories where trusted education, deep product expertise and repeatable growth infrastructure can help build category-leading brands.
According to BCT Ventures, India’s nutrition and wellness market is witnessing a shift toward preventive healthcare, with urban consumers increasingly moving away from generic products in favour of practitioner-backed, protocol-led solutions.
The company believes consumers are willing to pay a premium for products focused on longevity, prevention and performance, making nutrition and wellness an ideal category for its launch.
Founded by Kashyap Vadapalli, KV Ravi Shekhar and Anubhav Sonthalia, BCT Ventures combines expertise in consumer brand building, digital growth, audience scaling, mergers and acquisitions, and venture creation.
The founding team has previously built and scaled technology-led businesses across Google, eBay, Pepperfry, Doubtnut, Vedantu, WPP, Sokrati and Dentsu.
The company’s platform is built around three proprietary AI engines that collectively power the entire brand-building lifecycle.
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Resonance, the Trust and Attention Engine, uses practitioner-led content and AI workflows to build owned audiences while identifying emerging consumer needs.
Nucleus, the Product Engine, transforms practitioner expertise, audience demand signals and AI-led whitespace mapping into protocol-first consumer products.
Meridian, the Performance Marketing Engine, applies AI to accelerate creative testing, media buying, budget allocation and return-on-ad-spend (RoAS) optimisation.
Together, these three engines create a closed-loop operating platform. Resonance identifies market demand, Nucleus develops products, Meridian drives growth, and customer data continuously feeds back into each engine to improve the development and scaling of future brands built by BCT Ventures.
Kashyap Vadapalli, Co-founder, BCT Ventures, said: “Over the past two decades, I’ve had the opportunity to build and scale digital-first businesses. Taking stock, every generation of technology has changed how consumer businesses operate.
Digital transformed distribution, data transformed decision-making, and AI will transform how brands are conceived, built, and scaled. BCT Ventures is built on this belief, and we are excited to create alongside like-minded partners.”
KV Ravi Shekhar, Co-founder, BCT Ventures, added: “Having built and scaled businesses across different stages, one thing has become increasingly clear; Great consumer companies are built by deeply understanding customer needs and executing with speed.
AI gives us the ability to do both at an entirely different scale. At BCT Ventures, we’re seeking to fundamentally rethink how consumer brands are created, validated and grown.”
Anubhav Sonthalia, Co-founder, BCT Ventures, said: “Every entrepreneur faces the challenge of building faster without compromising on quality or consumer relevance.
At BCT Ventures, we’ve built an AI-native operating system that helps us make better decisions at every stage. From identifying opportunities to launching and scaling brands. We believe this is how the next generation of consumer companies will be built.”
Anand Batra, Investment Team, 3one4 Capital, said: “BCT Ventures is building a new operating model for consumer brand creation, where AI is embedded across insight, product development, distribution and growth from day one.
The founding team brings the rare combination of consumer demand creation, audience scale, operational depth and venture-building experience needed to build category-leading brands in nutrition and wellness, and with the platform built to scale into adjacent consumer categories over time.”
