Bengaluru: ShopOS, the AI company backed by Flipkart co-founder Binny Bansal’s 3STATE Ventures, has launched Sloosh, an AI-powered creative platform designed to help creators and businesses turn ideas, photos and videos into product imagery, visual scenes, reels and creator-style clips.
The $20 million-funded startup is opening the AI-plus-expert creative engine it has built for global brands to creators and businesses worldwide, at a fraction of the cost.
Sloosh runs on the same image and video orchestration engine that ShopOS uses to deliver creative solutions for leading brands across India, the UAE and the US.
By combining AI agents, reusable workflows and human expertise, Sloosh aims to provide consistent, brand-ready creative production for agencies, founders, businesses and independent creators.
ShopOS’ Sloosh Turns Prompts Into Repeatable Creative Workflows
While AI has made it easier to generate individual images and videos, producing consistent, on-brand content across different use cases can require repeated prompting and the use of multiple tools.
Sloosh addresses this through Spaces, ready-made creative workflows that users can run with their own inputs to produce consistent results.
Within Spacelab, Sloosh’s visual editor, users can also build and publish their own workflows.
The ShopOS platform further connects with AI assistants including ChatGPT, Claude, Gemini and Cursor through Sloosh MCP. An Adobe After Effects plugin is also launching alongside the platform.
Creators can publish their own Spaces for others to use, contributing to a community-led ecosystem with transparent pricing and a roadmap shaped by users.
“Great creative work is a process, not a prompt. For the last few years, we’ve been building that process for some of the biggest fashion and retail brands, with AI workflows and human experts working together.
With Sloosh, we’ve packaged those AI workflows into a platform anyone with an idea can use, whether they’re a creator, a designer, a founder or a SMB, at a fraction of the cost and time,” said Ajay P V and Sai Krishna V K, co-founders of ShopOS.
ShopOS Founders Previously Co-Founded Scapic
Ajay P V and Sai Krishna V K, the co-founders of ShopOS, previously co-founded Scapic, an AI and augmented reality commerce platform that was acquired by Flipkart in 2020.
Following the acquisition, the founders helped establish and lead Flipkart Labs before building ShopOS.
With Sloosh, ShopOS is making its AI-powered image and video orchestration capabilities available beyond global brands to creators, designers, founders, small and medium-sized businesses and agencies.
Also Read: Unbox Roblox Highlights ₹123.9 Crore GDP Impact of Creator Activity in India
