New Delhi: kindlife, a global beauty and wellness ecosystem, has announced a landmark partnership with South Korean stakeholders to build K-Beauty manufacturing and supply chain infrastructure in India.
The agreement involving kindlife was signed at the India-Korea Business Forum in the presence of Piyush Goyal, Union Minister of Commerce & Industry, and Lee Jae-myung, President of the Republic of Korea.
The partnership follows President Lee’s state visit, which identified consumer goods as a critical pillar of future bilateral cooperation. This development positions kindlife as a primary gateway for premium Korean beauty and lifestyle brands entering India.
“The India-Korea corridor is no longer just about trade – it’s a high-speed highway for cultural and business expansion,” said Radhika Ghai, Founder & CEO of kindlife. “We’re not just facilitating transactions.
We’re building the physical and digital infrastructure that lets Korean brands thrive in India while giving our consumers direct access to cutting-edge innovation.”
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The company aims to localise the K-Beauty experience for Indian Gen Z consumers while establishing supply infrastructure designed for long-term market presence.
This strategic move further reinforces kindlife’s role in shaping India’s evolving beauty ecosystem.
“K-culture has massive traction in beauty right now. Because we deeply understand the Indian consumer and have mastered pan-India logistics, the company is at the forefront of building this category,” Ghai added.
As the Indian K-Beauty market continues its rapid ascent, the company stands as a definitive gateway in this emerging corridor, championing a new era of retail that is global in outlook but deeply local in execution.
The expansion underscores how kindlife is accelerating cross-border collaboration while strengthening domestic capabilities in the beauty and wellness sector.
