Mumbai: Godrej Security Solutions, the security business of Godrej Enterprises Group, has reported a 20% year-on-year growth, fueled by rising demand from Tier 2 and Tier 3 cities and a robust network of channel partners.
The brand’s smart product innovations and expanding retail footprint are reshaping India’s evolving security landscape.
Tier 2 Markets Power Growth for Godrej Security Solutions
Emerging Tier 2 cities are contributing nearly 30% of the total revenue for Godrej Security Solutions, signaling a strong shift in consumer demand beyond metropolitan areas.
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This growth has been amplified by the ongoing festive season, which has boosted both online and offline sales of home safety products, including certified safes, lockers, and connected surveillance systems.
The company currently operates over 4,500 retail and service touchpoints across India, supported by a strong digital presence. It continues to meet the rising aspirations of India’s modern households and institutions through a portfolio of smart, compliant, and design-forward security products.
Market Dynamics and Consumer Trends
Godrej Security Solutions’ growth is underpinned by favorable macroeconomic factors such as increasing urbanization, a 14.5% rise in household financial assets in 2024, and a 30% jump in online festive sales, with total e-commerce shipments expected to surpass ₹1.2 lakh crore.
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As new homeowners look for safes that blend with modern interiors and jewellers demand BIS-certified products, Godrej Security Solutions has expanded its offerings to cater to these diverse needs. The company also provides modular strong room solutions for institutions, ensuring both functionality and regulatory compliance.
Focus on Compliance and Innovation
Compliance remains a cornerstone for Godrej Security Solutions, with BIS and ISI certifications integrated across its product range.
The company’s continued emphasis on design innovation, technology integration, and premium aesthetics has strengthened its position as a trusted leader in the security solutions space.
Strategic Expansion in Tier 2 Cities
According to Pushkar Gokhale, Business Head – Security Solutions, Godrej Enterprises Group, “Emerging Tier 2 cities are not just catching up – they’re leading the way. Customers in these regions are seeking solutions that are secure, compliant, and aligned with modern lifestyles. Our growth is powered by innovation but rooted in trust, reach, and relevance.”
In 2025, Godrej Security Solutions is prioritizing markets such as Indore, Guwahati, and Kochi, conducting extensive awareness initiatives through press engagements and influencer activations to promote home and institutional security.
Shaping the Future of Secure Living in India
With consistent double-digit growth, expanding market reach, and a strong roadmap for innovation, Godrej Security Solutions is well-positioned to define the next phase of secure living in India, staying true to its legacy of trust, technology, and transformation.
