Mumbai: Firstsource Solutions Limited (NSE: FSL, BSE: 532809), a global leader in business process management and a part of the RP-Sanjiv Goenka Group, has announced a strategic investment in AppliedAI, an AI-powered workflow automation platform aimed at transforming complex and regulated enterprise operations through next-generation automation.
The investment reinforces Firstsource’s UnBPO strategy – its technology-first approach to move beyond traditional outsourcing. Many industries still rely on manual processes for document verification, information review, and approval management, leading to inefficiencies and potential errors.
AppliedAI addresses these challenges by leveraging its Large Work Model, which maps enterprise workflows, identifies friction points, and redesigns them using AI-driven intelligence for greater efficiency and reliability.
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Through this integration, AppliedAI enables the automation of routine, low-risk tasks while escalating exceptions for human oversight—resulting in faster, more precise, and resilient enterprise operations.
AppliedAI’s Capabilities to Enhance Compliance and Efficiency
By embedding AppliedAI’s agentic automation and human-in-the-loop capabilities, Firstsource will support clients in:
- Automating mission-critical and compliance-heavy workflows with full transparency and audit trails
- Enhancing speed, accuracy, and operational resilience through secure AI orchestration
- Achieving measurable business outcomes across key industries including healthcare, financial services, insurance, and government sectors
Dr Sanjiv Goenka, Chairman of RPSG Group and Firstsource, stated: “Our investment in AppliedAI marks a pivotal moment in reimagining enterprise operations. UnBPO goes beyond traditional automation – it’s about using AI to redesign workflows for speed, compliance, and sustainable advantage. AppliedAI’s Opus platform and Large Work Model align perfectly with this vision, enabling intelligent, secure automation across highly regulated industries.”
Arya Bolurfrushan, Founder and CEO of AppliedAI, added: “This partnership accelerates Firstsource’s UnBPO vision by combining deep operational expertise with our supervised automation and outcome-based pricing model. Together, we’re defining a new standard for enterprise automation, where AI and human judgment work together to deliver measurable, scalable, and transparent outcomes.”
Also Read: Firstsource and Guidehealth Partner to Drive AI-Enabled Value-Based Care for Health Plans
Redefining the Future of Enterprise Automation
With AppliedAI integrated into the Firstsource ecosystem, clients will benefit from a powerful combination of domain expertise and scalable AI-driven solutions.
The partnership underscores Firstsource’s commitment to building intelligent, human-centered automation that drives efficiency, trust, and innovation at scale.
