Mumbai: ANAROCK, a real estate services firm, has officially launched the ANAROCK AI RE Sales Platform, an AI-driven residential sales ecosystem integrating generative AI and predictive Machine Learning capabilities.
The ANAROCK AI RE Sales Platform is trained on over 90,000 unit sales and has already assisted 700 home transactions worth ₹750 crore across multiple projects.
ANAROCK AI RE Sales Platform Powered by Nine Integrated AI Tools
Developed over two years, the ANAROCK AI RE Sales Platform comprises nine proprietary AI tools grouped under three functional suites:
- Genie Suite (Generative AI)
Walk-in Genie, CP Genie, ORM Genie, and Referral Genie provide automated, conversational engagement through chatbots and voice bots for prospective homebuyers and channel partners.
- Astra Suite (Predictive AI)
Astra Platinum, Astra Phoenix, Astra Hire, and Astra Sales Boost utilise eight years of ANAROCK’s proprietary data—including 7 million customer enquiries and 90,000 completed sales—to identify high-intent leads, revive dropped or failed opportunities, and improve sales conversion.
- CP 360 (Channel Partner Optimization)
CP 360 enhances channel partner performance by ranking top-performing partners for each project and activating the Genie tools to improve conversions.
Also Read: ANAROCK Capital Flux Report: Private Equity in Indian Real Estate Falls 15 Per Cent in H1 FY26
AI-Driven Sales Impact and Performance
According to Sunil Mishra, Chief AI & Strategy Officer, ANAROCK Group, four core AI tools have been operational since 2024 across 80+ projects. These tools have contributed to 700 home sales valued at ₹750 crore, representing 10–15% of overall sales in these projects.
AI-assisted bookings now account for 15–45% of total sales in leading ANAROCK mandates, reaching as high as 60% in a recent Chennai project. The top 10% of leads identified by Astra Platinum contribute 40–60% of all bookings.
The platform addresses key challenges such as dropped leads, night-time enquiries, and low re-engagement rates.
Walk-in Genie enables 24/7 engagement, while Astra Phoenix reactivates 8–9% of failed leads to add 5–6% to project bookings. Meanwhile, CP Ranker identifies the top 5% of channel partners contributing 40–50% of sales.
Rising Market Need for the ANAROCK AI RE Sales Platform
ANAROCK data indicates that primary housing sales in India’s top seven cities declined 9% YoY in Q3 2025, falling to 97,080 units from 1,07,060 units in Q3 2024.
However, total sales value grew 14% to ₹1.52 lakh crore, driven by premium and luxury demand. Average residential prices rose 9% YoY to ₹9,105 per sq. ft. in Q3 2025.
Anuj Puri, Chairman, ANAROCK Group, noted that while volumes have softened, demand for branded and premium housing continues to strengthen. Developers increasingly require advanced tools to identify high-intent buyers and engage them more effectively in a digital-first environment.
Also Read: Indian Retail REIT Market to Touch INR 80,000 Crore by 2030: ANAROCK
Digital-First Homebuyers Driving Adoption of AI Tools
Over 80% of homebuyers in India begin their property search online. Millennials and Gen Z – expected to account for 60% of homebuyers by 2030 – seek virtual tours, instant responses, and AI-driven personalisation. Active real estate seekers interact with property platforms at least three times a week.
This demographic shift underscores the need for platforms like the ANAROCK AI RE Sales Platform, which provides 24/7 engagement, identifies high-conversion leads, and delivers personalised buyer journeys using both generative and predictive intelligence.
Anchored in ANAROCK’s High-Quality Data Reservoir
The ANAROCK AI RE Sales Platform draws on ANAROCK’s proprietary dataset comprising 90,000+ units sold across 950+ residential projects, representing USD 12 billion in facilitated transactions across metros and non-metros.
The platform is designed to support developers in enhancing sales velocity, reducing marketing expenditure, and improving the overall buyer experience.
