Pune: Celebrating Raksha Bandhan 2025, Kalyan Jewellers has partnered with Swiggy Instamart to launch a unique gifting campaign titled ‘Gehna for Behna’, seamlessly blending heartfelt tradition with digital-age convenience.
The collaboration enables customers to receive a ₹2,100 fully redeemable Kalyan Jewellers voucher free with every Rakhi purchase made on Instamart.
As part of this limited-time campaign Gehna for Behna, Kalyan Jewellers is offering its exclusive silver Rakhi collection via Instamart, delivered within 10 minutes across 100 Indian cities.
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The campaign aims to help siblings express their love – despite distance or busy schedules – through thoughtful, last-minute gifting with long-lasting value.
“We’re committed to delivering meaningful experiences aligned with evolving consumer lifestyles,” said Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers. “Through this campaign, we are not just delivering gifts but forging emotional connections with younger audiences who appreciate thoughtful gestures, speed, and convenience.”
Gehna for Behna: QR Code for Extending Voucher Validity
Each Rakhi pack includes a QR code that allows users to extend voucher validity until October 31, 2025. The voucher can be redeemed on gold or silver jewellery at any Kalyan showroom, over and above existing in-store offers – positioning the initiative as both a thoughtful gesture and a high-value shopping opportunity.
The campaign’s emotional appeal is amplified through a heartwarming digital film featuring actress Sreeleela, showcasing how a simple Rakhi order can transform into a treasured memory. Watch the film here.
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Manender Kaushik, AVP & Category Head – Instamart, added, “At Swiggy Instamart, we understand the emotional value of festivals. This campaign delivers joy and surprise—combining quick delivery with a gift that can last a lifetime.”
In addition to the Instamart campaign, Kalyan Jewellers has also rolled out exclusive in-store festive offers, including:
- 25% off on making charges
- An additional 25% off on purchases over ₹2 lakhs
- Lowest Gold Board Rate across all showrooms for a limited time
The ‘Gehna for Behna’ campaign underscores Kalyan Jewellers‘ continued commitment to redefining traditional gifting by infusing it with digital ease, emotional value, and modern utility. This Raksha Bandhan, the brand invites customers to add sparkle to sibling bonds with a gift that transcends time.
