New York: Social video intelligence platform Dig has announced a $14 million Series A funding round co-led by New Era Capital Partners and Osage Venture Partners.
The investment will support Dig’s global go-to-market expansion and further development of its patented AI-powered platform, now used by more than 70 enterprise customers worldwide.
The Dig platform stands apart from traditional text-only social listening tools by leveraging a video-first, LLM-native architecture that understands briefs and research questions, detecting over 90% of relevant videos, images, and text posts.
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By focusing on narratives instead of keywords, Dig automatically filters out irrelevant mentions and detects social media policy violations such as disinformation and deepfakes. Communications teams receive instant alerts, risk prioritization, and actionable recommendations – allowing them to respond before an issue escalates.
“Social video builds and breaks reputations faster than any other medium. With this funding, we are doubling down on product innovation and expanding Dig’s value to marketing, communications, and insights teams globally,” said Ofer Familier, Co-Founder & CEO of Dig.
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The platform serves a diverse client base, including luxury brands, CPG conglomerates, fashion houses, and Fortune 500 tech firms. It is used for early detection of viral narratives, brand perception benchmarking, dynamic customer segmentation, campaign analysis, and more.
Industry experts and investors see Dig as a pioneer in social video intelligence. “When we first backed Dig at Seed, the team predicted video would eclipse text as the language of the internet. Their rapid growth proves that thesis,” said Ran Simha, Managing Partner at New Era Capital Partners. “This technology turns social video from a high-risk channel into a strategic growth opportunity.”
Nate Lentz from Osage Venture Partners added, “Dig combines computer vision depth with enterprise-grade scalability. The speed from proof-of-concept to production adoption is unmatched in market intelligence software.”
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Dig to Expand Global Sales and Marketing
With more than 50% of social media posts projected to be videos in 2025 – a figure expected to rise with the growth of generative video – brands face unprecedented challenges in monitoring and responding to fast-moving online narratives. The platform’s advanced capabilities position it to meet these demands effectively.
The company will use the new funding to expand global sales and marketing, extend coverage to additional video and messaging platforms, and further enhance its proprietary AI stack, including in-house large language models that can cut compute costs by up to 100 times compared to off-the-shelf solutions.
