Mumbai: Tata AIA Life Insurance has announced the launch of the Shubh Shakti Term Insurance Plan, an innovative protection solution tailored exclusively for Indian women.
This initiative empowers women to take charge of their health, finances, and family security with affordable, flexible, and women-centric features.
The Shubh Shakti Term Insurance Plan is more than just a policy – it is a step toward recognizing and supporting the growing financial influence of Indian women across every stage of life.
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As India witnesses a surge in female participation in the workforce – rising from 23.3% in FY18 to 41.7% in FY24 – the need for insurance products that cater to women’s unique needs has never been more urgent.
Designed for India’s Superwomen
Despite increased financial independence, a recent Tata AIA survey revealed that 89% of married women still rely on their husbands for financial planning, with only 44% making independent financial decisions. Shubh Shakti aims to change that narrative by offering features that directly address women’s life realities and health priorities.
Key Benefits of Shubh Shakti Term Insurance Plan:
- Premium Holiday During Pregnancy: Women can avail two 12-month premium breaks post each childbirth, easing the financial burden during maternity.
- Exclusive Premium Discounts: Women pay 15% lower premiums than men throughout the policy term. Single mothers receive an additional 1% lifetime discount.
- Health & Wellness Benefits:
- Support for PCOD, IVF counseling, and lifestyle-related conditions
- Cervical cancer and flu vaccination assistance
- Annual health checkups and specialist consultations for holistic well-being
- Child Education Protect: Monthly income support for up to 3 children until the age of 25, ensuring their education is safeguarded, even in unforeseen circumstances.
- Waiver of Premium on Spouse’s or Accidental Death: The policy remains active without further payments, securing the family’s future.
Tata AIA Health Buddy: Wellness with Rewards
Integrated into the plan, Tata AIA Health Buddy offers a dynamic wellness ecosystem:
- Earn rewards for regular health checkups and achieving fitness goals
- Receive personalized diet plans and activity suggestions
- Extend wellness benefits to family members
- Enjoy additional lifetime premium discounts for digital purchases and salaried professionals
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A Step Towards Financial Empowerment
Gayatri Nathan, Chief Compliance Officer at Tata AIA Life Insurance, stated: “With Shubh Shakti term insurance plan, we aim to empower Indian women with a plan that resonates with their strength, aspirations, and responsibilities. It is a solution that enables women to invest in their health, protect their families, and lead lives free from financial stress.”
As more women embrace leadership roles and financial autonomy, the Shubh Shakti Term Insurance Plan stands as a testament to Tata AIA’s commitment to gender-inclusive financial products. It is an enabler of empowerment, offering robust protection and rewards to women who lead from the front.
