New Delhi: Lauritz Knudsen Electrical and Automation, a leading player in India’s electrical and industrial automation sector, has announced the launch of its most expansive product portfolio to date.
Designed to power India’s emerging industrial corridors and manufacturing clusters, this innovation-driven initiative is backed by a bold 30-city Technology Tour, aimed at catalyzing smart infrastructure adoption across ‘Deep India’.
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The new portfolio introduces over 10 next-generation electrical and automation solutions, aligning with India’s Viksit Bharat 2047 vision and supporting the national agenda for inclusive, sustainable, and technology-first development.
“Lauritz Knudsen is committed to bringing advanced, region-specific innovations to India’s most dynamic industrial micro-markets. Our technologies aim to empower engineers, plant heads, and infrastructure stakeholders to operate safer, faster, and smarter,” said Naresh Kumar, COO, Lauritz Knudsen Electrical and Automation.
The campaign reflects India’s rising momentum toward smart automation, with the electrical equipment market projected to surpass USD 95 billion by 2029, and industrial automation to touch USD 39.65 billion by 2033.
Lauritz Knudsen’s portfolio is built to address this surge in demand with tailored solutions that fit the unique needs of regions like Coimbatore, Pune, Bhubaneswar, Guwahati, and Noida.
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Key Launches in Lauritz Knudsen’s 2025 Smart Automation Portfolio
- Integrated EV Charging Ecosystem: Featuring intelligent EV chargers, cloud-enabled charge management systems (CMS), and user-focused mobile applications—designed to support India’s electric mobility shift.
- Digital Power Distribution Systems: Launch of new-generation Air Circuit Breakers and Molded Case Circuit Breakers (MCCBs) optimized for digital integration and advanced protection.
- Industrial Automation Suite: A comprehensive range of PLCs, HMIs, and Variable Frequency Drives (VFDs) powered by the proprietary Smartcomm IoT Suite, enabling smart process automation and real-time visibility.
- Smart Numerical Protection Relays: Providing advanced control, protection, and communication across LV and MV systems for enhanced grid reliability.
These solutions are designed to meet the diverse needs of Indian industries – from powering rice mills in Raipur to modernizing manufacturing hubs in Pune.
“Indian manufacturers are investing 35% of their operational budgets into technology—above the global average. Our offerings are not just products; they are enablers of transformation,” Kumar added.
Lauritz Knudsen: 30-City Technology Tour Driving India’s Smart Future
Lauritz Knudsen’s 30-city tour will showcase the newly launched portfolio to key stakeholders including industrial heads, contractors, system integrators, and policymakers, offering interactive demonstrations and knowledge sessions.
The goal is to build localized technology access, support regional priorities, and contribute to India’s energy independence, digital transformation, and sustainable manufacturing agenda.
The initiative also reinforces the company’s role as a strategic partner in India’s journey toward self-reliance, climate responsibility, and industrial modernization.
