Pune: Curated Living Solutions (CLS), a DivyaSree Group company and one of India’s leading managed living platforms, has announced the launch of its first hospitality-led mixed-use development in Pune.
The Curated Living Solutions project, with an investment of ₹200 crore, marks the company’s strategic entry into hospitality-focused real estate and introduces its first-of-its-kind Hospitality Investment Plan (HIP).
The Curated Living Solutions development comprises a 200-key hospitality project, premium retail spaces and branded residences.
The project is being developed in the Koregaon Park Annexe corridor in East Pune in partnership with Arista Developers and will be professionally operated by Alivaa Hotels & Resorts under a long-term master lease arrangement.
The announcement marks another milestone in Curated Living Solutions’ expansion strategy following the successful launch of Codename EMI in Balewadi, further strengthening the company’s presence in Pune’s evolving real estate market.
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Located in Mundhwa, adjoining Koregaon Park, the Curated Living Solutions project offers connectivity to Kharadi, Magarpatta City, Hadapsar, Kalyani Nagar, Viman Nagar, EON IT Park, World Trade Center Pune and Pune International Airport.
The mixed-use development is designed to cater to the city’s growing base of business travellers, consultants, expatriates and long-stay corporate guests by integrating hospitality infrastructure, premium retail and branded residences within a professionally managed ecosystem.
As part of the launch, Curated Living Solutions also introduced its proprietary Hospitality Investment Plan (HIP), a structured investment framework designed to make professionally managed hospitality assets more accessible to investors.
Under the HIP model, investors own hospitality units while hotel operations, guest services, revenue management, maintenance and brand operations are managed by Alivaa Hotels & Resorts.
The project follows a Build–Sell–Leaseback model and is backed by a 29-year master lease, including a 12-year lock-in period, offering investors a professionally managed ownership experience while eliminating operational responsibilities.
The launch comes as East Pune continues to witness sustained growth in corporate travel, Global Capability Centres (GCCs), IT services, consulting firms and extended-stay business demand.
The corridor covering Koregaon Park, Kharadi, Magarpatta and Hadapsar has emerged as one of Pune’s key hospitality markets, driving demand for professionally managed accommodation and institutional-grade hospitality assets.
Jai Kishan Challa, Founder & CEO, Curated Living Solutions Pvt. Ltd., said: “CLS has always focused on identifying emerging real estate opportunities driven by changing consumer behaviour and market demand.
Hospitality is now evolving into one of the most promising real estate asset classes in India. With this project, we are entering the hospitality sector through a professionally managed mixed-use development that combines hospitality, retail and branded residences within a single ecosystem.
At the same time, we are introducing the Hospitality Investment Plan (HIP), our structured investment framework that enables investors to participate in professionally managed hospitality assets without the complexities of operating them.
We believe this model aligns with the evolving expectations of today’s investors, who increasingly seek professionally managed, income-generating real estate opportunities.”
Vijay Advani, Director, Arista Developers, said: “East Pune has transformed into one of India’s most vibrant commercial corridors, creating sustained demand for high-quality hospitality infrastructure.
Our partnership with CLS brings together strong local development expertise and institutional project planning to deliver a landmark mixed-use development that responds to the changing needs of both investors and business travellers.”
Vikramjit Singh, Founder & CMD, Alivaa Hotels & Resorts, added: “Professionally managed hospitality assets are becoming increasingly important as guest expectations continue to evolve.
Our role is to ensure operational excellence across every aspect of the development—from guest experience and occupancy generation to revenue optimisation and service delivery.
We are pleased to partner with CLS and Arista Developers in creating a professionally managed hospitality destination that sets new benchmarks for the sector.”
The Curated Living Solutions project further strengthens the company’s managed living portfolio, which currently comprises more than 13,000 managed beds across student housing, co-living, industrial housing and managed residential assets in major cities including Pune, Mumbai, Bengaluru, Delhi and other key markets.
With its first hospitality-led mixed-use development in Pune, Curated Living Solutions aims to create an institutional-quality hospitality ecosystem while introducing a professionally managed investment model that reimagines how individuals participate in India’s growing hospitality real estate sector.
