Mumbai: Gulf Oil Lubricants India Ltd. (GOLIL) and Mahindra & Mahindra Limited (Farm Equipment Business – Mahindra Tractors Division) announced the strategic multi-year renewal of their collaboration, reinforcing a growing alliance that has spanned more than a decade.
The Gulf Oil Mahindra Tractors partnership renewal was formalized at a ceremony in Mumbai by R Veeraraghavan, Senior Vice President – SSU, Mahindra–Farm Tractor Division, and Ravi Chawla, Managing Director & CEO, Gulf Oil Lubricants India Limited.
Commenting on the Gulf Oil Mahindra Tractors partnership renewal, Ravi Chawla, Managing Director & CEO, Gulf Oil Lubricants India Limited, said: “Our renewed partnership with Mahindra Tractors is a testament to the strength of our alliance and the shared values that drive it. In line with our long-term philosophy of partnership for growth, we have, over the past decade, consistently delivered reliable performance and service excellence, adding sustained value to Mahindra & Mahindra. This extension marks a new chapter where we continue to innovate, enhance services for channel partners, and create lasting value for Mahindra customers.”
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Gulf Oil Mahindra Tractors Partnership Renewal: Building on Strategic Alliance
The multi-year extension is the longest in the journey so far, reflecting deep trust and a shared vision between the two organisations.
The agreement underscores a joint commitment to advancing technological innovation, strengthening supply chain efficiency, and elevating customer service excellence across Mahindra’s tractor ecosystem.
With the Gulf Oil Mahindra Tractors partnership renewal, Gulf Oil will hold the largest share of business for the duration of the agreement, further consolidating its position within Mahindra’s tractor network.
The Gulf Oil Mahindra Tractors partnership renewal builds on a strategic alliance that began in 2011 with a co-branded initiative alongside Mahindra Automotive. The collaboration expanded into the Tractors Division in 2014 and has since evolved into one of Gulf Oil’s most enduring OEM relationships.
Over the past 12 years, the Gulf Oil Mahindra Tractors partnership renewal reflects a relationship built on trust, reliable product performance, excellent service, and a shared focus on innovation and market growth.
The partnership has been strengthened through investments in digital initiatives, efficient supply chain management, and impactful joint marketing campaigns, delivering sustained growth and value for stakeholders.
