Pune: PNB Housing Finance has strengthened its role in advancing affordable housing and financial inclusion in Maharashtra by supporting the Pradhan Mantri Awas Yojana – Urban (PMAY-U) 2.0 initiative.
As part of this effort, PNB Housing Finance has sanctioned nearly ₹1,530 crore in home loans to over 10,000 eligible beneficiaries, reaffirming its alignment with the Government of India’s ‘Housing for All’ mission.
PMAY-U 2.0 Adoption and Homeownership Access
With a strategic focus on PMAY-U 2.0, PNB Housing Finance is enabling families, particularly first-time homebuyers, to navigate the home-purchasing process more efficiently.
The company’s initiatives are aimed at improving access to housing finance while helping eligible beneficiaries avail interest subsidy benefits under the government scheme.
PNB Housing Finance’s affordable housing offering, Roshni Home Loans, is designed to support low- and middle-income households, especially across semi-urban and emerging regions.
Maharashtra continues to be a key growth market for the company, supported by a network of 47 branches, including 25 dedicated Roshni branches.
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The company also extends customised housing finance solutions to informal and self-employed segments, broadening access beyond conventional income documentation frameworks.
Commenting on the company’s focus, Jatul Anand, Executive Director, PNB Housing Finance, said that government-led initiatives such as PMAY-U 2.0 have played a transformative role in bringing citizens closer to homeownership.
He highlighted Maharashtra as a strong growth centre for the company and reiterated PNB Housing Finance’s commitment to creating awareness around PMAY-U 2.0 and enabling eligible consumers to benefit from interest subsidies, contributing to national development and the vision of Viksit Bharat.
PNB Housing Finance Expands Outreach and Digital Capabilities
To further boost awareness and participation in PMAY-U 2.0, PNB Housing Finance plans to intensify mass outreach programmes across Maharashtra.
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These include interactive sessions in semi-urban districts and targeted initiatives for listed beneficiaries, aimed at improving understanding of eligibility criteria, subsidy benefits, and the end-to-end PMAY-linked loan process.
Alongside its outreach efforts, PNB Housing Finance continues to advance its digital transformation to deliver a seamless customer experience through an integrated technology platform and omnichannel presence.
The company recently received a credit rating upgrade from ‘IND AA+’ to ‘IND AAA’ by India Ratings, reflecting its financial strength and improved asset quality.
With a target of building a ₹1 lakh crore loan book by FY27 and a pan-India network of over 500 branches, the company remains focused on driving housing-led development across the country.
