Mumbai: WebEngage, a Customer Data Platform (CDP) and Marketing Automation company, has announced its strategic partnership with Pathkind Labs, a diagnostic and healthcare service provider.
The collaboration aims to enhance patient engagement and optimize user journeys through unified, data-driven personalization across Pathkind’s digital ecosystem.
WebEngage collaboration to unify patient data and enable full-funnel personalization
Pathkind faced challenges with fragmented data across mobile apps, websites, CRMs, and booking systems, which limited visibility into user behavior and funnel progression.
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The partnership with WebEngage addresses these gaps by creating a unified patient engagement framework that integrates data from all digital touchpoints.
Through this integration, Pathkind has transformed previously disconnected systems into a cohesive ecosystem. Key funnel events are mapped to track user journeys, identify drop-offs, and trigger re-engagement through automated journeys such as the “Maximum Attempt Journey.”
This initiative has improved lead recovery, strengthened patient engagement, and laid the groundwork for scalable full-funnel personalization.
WebEngage enables intelligent automation and real-time engagement
Building on this success, Pathkind Labs plans to launch advanced Onsite and In-App Notification Frameworks powered by WebEngage. These will leverage behavioral and transactional insights to engage specific patient segments in real time, driving contextual and meaningful interactions across platforms.
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Commenting on the partnership, Keyur Dhami, SVP – Customer Success (Key Accounts) & CoE, WebEngage, said, “We are thrilled to partner with Pathkind Labs in redefining patient engagement across their digital platforms.
By consolidating multi-platform data and using intelligent automation, we are enabling Pathkind to deliver personalized interactions and measurable improvements in patient satisfaction and lead conversions.”
Eklavya Juneja, Director, Pathkind Labs, added, “Our vision has always been to offer seamless, end-to-end patient experiences. With WebEngage’s automation and analytics capabilities, we can now recover lost leads, optimize our communication strategies, and personalize healthcare delivery at scale.”
