Mumbai: HDFC Life has rolled out a new term insurance campaign called “First Call.” The initiative underscores the importance of term insurance by focusing on a simple but powerful human instinct – reaching out to loved ones during life’s most vulnerable moments.
The HDFC Life First Call campaign comprises two emotional films that depict how individuals naturally turn to family in times of uncertainty.
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It reminds viewers that financial protection through term insurance is an extension of the love and responsibility shared within families.
HDFC Life has long been committed to promoting the value of protection-led offerings. Its flagship term insurance product, HDFC Life Click 2 Protect Supreme, is specifically designed to ensure long-term financial stability and peace of mind in case of unforeseen events.
HDFC Life First Call Campaign Highlights Family Protection
Commenting on the launch, Pritika Shah, Head of Marketing at HDFC Life, said, “Even in an uncertain world, the decision to purchase term insurance is often delayed.
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With First Call, we aim to nudge consumers to act by reinforcing the importance of securing their family’s future through insightful and compelling narratives. By empowering families to be prepared, we bring alive our brand proposition of Sar utha ke jiyo!”
HDFC Life First Call: Nationwide Multimedia Outreach
The high-decibel multimedia campaign will be amplified nationwide across television, digital, OTT platforms, outdoor media in key cities, and select airports to engage a wide audience and drive awareness about term insurance.
