Bengaluru: Tata Elxsi and Evergent have announced the launch of Subscription Hub, a unified digital storefront designed to revolutionize how media and telecom operators manage and monetize subscription services.
The Subscription Hub offers telecom and media operators a ready-to-deploy, pre-integrated marketplace that enables intelligent bundling, multi-service monetization, and an estimated 20–30% increase in average revenue per user (ARPU).
By consolidating fragmented subscription ecosystems, the platform provides a simplified, user-friendly digital experience.
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Subscription Hub Delivers Seamless Monetization and ARPU Growth
Through Subscription Hub, operators can aggregate diverse services including entertainment, gaming, education, productivity tools, and financial solutions into one seamless ecosystem.
This approach enhances customer loyalty, creates new revenue streams, and strengthens brand differentiation in an increasingly competitive digital market.
Cloud-Native Architecture and Analytics Capabilities
Built with a cloud-native, API-first framework, Subscription Hub supports deployment across SaaS, hybrid cloud, and on-premises environments, addressing both scalability and data sovereignty needs.
Advanced analytics capabilities offer operators real-time subscription metrics, customer lifetime value analysis, churn prediction modeling, and revenue optimization recommendations.
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Strength of Tata Elxsi and Evergent Partnership
Evergent contributes proven expertise in subscription lifecycle management, PCI compliance, and global scalability, while Tata Elxsi adds over three decades of telecom and media experience.
With strengths in system integration, storefront design, AI-driven analytics, and rapid deployment, Tata Elxsi ensures operators can enhance efficiency, reduce operational costs, and accelerate adoption of digital services.
Vijay Sajja, Founder and CEO of Evergent, stated: “The Subscription Hub empowers PayTV and telecom operators to transform into digital lifestyle leaders, driving both immediate growth and long-term value.”
Ajay Kumar Meher, Global Practice Head – Media and New Media at Tata Elxsi, added: “With Subscription Hub, operators can redefine how customers discover, purchase, and manage services, boosting engagement and lifetime value.”
