Bengaluru-headquartered wealth-tech platform for mutual fund distributors, Wealthy.in, has secured ₹130 crore in a Series B funding round led by Bertelsmann India Investments.
The investment round, which also saw participation from Alphawave Global, Shepherd’s Hill, and several prominent technology entrepreneurs, will support Wealthy’s long-term expansion strategy and strengthen its AI-driven platform for independent wealth professionals.
Wealthy Funding Round Supports Expansion and Technology Growth
Wealthy will use the fresh capital to scale its AI-powered platform, expand its presence across Tier 2 and Tier 3 cities, onboard 50,000 mutual fund distributors, and work toward achieving ₹1 lakh crore in assets under management (AUM).
The company currently operates across 1,000+ towns with a distributor network of over 6,000 professionals serving more than 100,000 clients. Monthly transactions processed on the platform exceed ₹300 crore, while managed client assets stand at ₹5,000 crore.
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Founded by IIT–IIM alumni Aditya Agarwal and Prashant Gupta, Wealthy has grown rapidly since its Series A round led by Alphawave Global in 2022.
The platform, supported by a 250-member team and 20 offices across major Indian cities, has become one of India’s largest recruiters of mutual fund distributors, adding over 350 each month.
Wealthy Targets the Evolving Mutual Fund Distribution Ecosystem
With India’s mutual fund AUM at 75 lakh crore and the wealth management industry projected to touch 200 lakh crore by FY29, Wealthy aims to empower Mutual Fund Distributors (MFDs) with advanced technology tools.
As independent MFDs emerge as a major growth driver – nearly doubling to 2 lakh in the past five years – the need for better technology, compliance support, and digital infrastructure has become crucial.
MFDs currently spend a significant portion of their time on manual processes such as KYC and documentation. Wealthy’s AI-enabled platform is designed to automate these workflows, enabling advisors to focus on scaling their business and improving client engagement.
Co-founder Aditya Agarwal emphasized India’s existing advice gap, noting that the wealth management ecosystem lacks sufficient advisors equipped with scalable technology. He said that Wealthy combines human advice with AI-powered tools to enable distributors to deliver institutional-quality service.
Co-founder Prashant Gupta highlighted the platform’s role in empowering professionals who are transitioning into independent wealth advisory roles.
He noted that Wealthy provides access to a broad suite of products – mutual funds, equities, bonds, PMS, AIFs, insurance, and more – to support distributors in running robust, client-focused wealth practices.
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Bertelsmann India Investments Partner Rohit Sood stated that Wealthy is positioned to play a critical role in boosting financial inclusion as India’s equity participation continues to grow.
AI-Driven Platform Capabilities
Wealthy offers a comprehensive 360° solution integrating investments, protection products, onboarding tools, and client engagement technology. Its key features include:
- AI-Powered Advisory Workflows: Real-time alerts, portfolio insights, and client engagement tools
- AI-Enabled Onboarding: Two-minute KYC and investment activation
- Enterprise-Grade Distributor Tools: Personalized websites, branded apps, and marketing resources
- Data Analytics: Insights into portfolio performance, client behavior, and business metrics
