Mumbai: Waaree Sustainable Finance (WSF), the investment arm of Waaree Group, has announced a strategic investment in Warehouse Now (WH Now), a technology-driven warehousing and supply chain platform.
The move highlights Waaree Group’s vision of supporting high-growth enterprises that are pivotal to India’s economic development.
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Founded in 2020 by Tarun Saraf and Akansha Saraf, Warehouse Now has quickly grown into India’s largest on-demand warehousing platform.
With operations spanning 50+ cities, the company serves more than 100 marquee clients, including Tata, Bosch, Pidilite, Amazon, Flipkart, Myntra, Meesho, Udaan, and Bayer.
The company’s proprietary platforms – Space Now, Infra Now, Dokumentz, Work Now, and Logistics – offer a 360-degree technology-enabled supply chain ecosystem that addresses warehousing, fulfillment, logistics, workforce, and digital infrastructure requirements.
Waaree Sustainable Finance to Drive Growth and Scalability
Commenting on the investment, Ankit Doshi of Waaree Sustainable Finance said: “Our investment in Warehouse Now aligns with Waaree Group’s commitment to backing scalable businesses in sectors critical to India’s growth. Warehousing is rapidly evolving into an organized, technology-driven industry, and Warehouse Now has shown both profitability and scalability in a short span. With Waaree’s support, the company is poised to unlock significant value and expand its leadership in India and beyond.”
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Warehouse Now’s Vision for Tech-Led Supply Chain
Tarun Saraf, Co-Founder and CEO of Warehouse Now, welcomed the investment, stating: “We are delighted to have Waaree Sustainable Finance as our strategic partner. This investment validates our vision of transforming India’s warehousing and supply chain through technology, flexibility, and customer focus. With Waaree’s support, we aim to expand our footprint and strengthen our service offerings to build a customer-first, tech-enabled supply chain ecosystem.”
India’s Warehousing Market Set for Growth
Rajesh Sharma, Head of Investments and Growth at Waaree Group, emphasized the sector’s potential:
“India’s warehousing and logistics sector is projected to triple in size by 2030, driven by e-commerce, manufacturing, policy reforms, and cold chain demand. Warehouse Now, with its scalable model and strong client base, is on track to become a ₹1,000 crore revenue company in the coming years.”
He further noted that Waaree Sustainable Finance remains sector-agnostic in identifying transformative opportunities, with active interest across climate tech, SaaS, fintech, deep tech, manufacturing, and consumer tech.
