New Delhi: RASA Group has announced a ₹15 crore investment to scale its cloud kitchen business, Jee Bhar Ke (JBK), as the company accelerates its next phase of growth in India’s expanding food delivery market.
The RASA Group investment will support the launch of 5-6 new cloud kitchens over the next 12–24 months, strengthening Jee Bhar Ke’s presence across North and Central India.
As part of the expansion, RASA Group plans to take Jee Bhar Ke into several new markets, including Jaipur, Agra, Chandigarh, Lucknow, Kanpur, Meerut, Jammu, Indore, Bhopal, Dehradun and Mathura-Vrindavan.
The ₹15 crore investment by RASA Group will be deployed towards expanding the brand’s kitchen network, strengthening operations, enhancing technology capabilities and deepening its presence across high-growth markets.
Over the next five years, Jee Bhar Ke aims to build a ₹150–200 crore business while significantly expanding its footprint across North and Central India.
RASA Group to Expand Jee Bhar Ke Cloud Kitchen Network
Jee Bhar Ke was created to bring some of India’s most iconic regional dishes to consumers while preserving the authenticity that makes them enduring favourites.
Under RASA Group, the brand follows a legacy-led model that uses authentic recipes and culinary expertise to recreate popular regional flavours at scale through standardized kitchen operations.
Jee Bhar Ke is currently operating across Delhi, Gurugram and Noida. The cloud kitchen business fulfils approximately 10,000 orders every month, with 35-40% repeat customers.
According to the company, this reflects growing consumer preference for authentic regional comfort food and a strong affinity for the brand.
The latest investment marks another step in RASA Group’s plans to expand Jee Bhar Ke beyond its existing markets.
The company intends to establish 5-6 additional cloud kitchens during the next 12–24 months as it builds its presence across North and Central India.
Rahul Agarwal, Founder & CEO, RASA Group, said, “Regional Indian cuisine has always enjoyed immense consumer love, but the opportunity to scale it in a consistent and organised manner is only beginning to unfold.
Through Jee Bhar Ke, we are building a brand that celebrates India’s culinary heritage while leveraging technology and operational excellence to deliver authentic food experiences across cities.
This investment marks an important milestone in our vision of making regional favourites accessible to consumers across the country.”
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RASA Group Eyes ₹150-200 Crore Jee Bhar Ke Business
Through the expansion of Jee Bhar Ke, RASA Group is targeting a ₹150–200 crore business over the next five years.
The investment will focus on kitchen expansion, operations and technology capabilities as the company seeks to scale its regional Indian food offering across multiple cities.
Jee Bhar Ke is positioned as a consumer business within the RASA Group portfolio and is expected to contribute 10-15% of the Group’s overall revenue over the coming years.
This forms part of the RASA Group’s long-term strategy of building and scaling high-growth consumer brands across India.
India’s Online Food Delivery Market
India’s online food delivery market continues to witness robust growth, driven by rising digital adoption, increasing demand for convenience and changing consumer lifestyles.
According to IMARC Group, the online food delivery market was valued at USD 55.58 billion in 2025 and is projected to reach USD 337.15 billion by 2034, growing at a CAGR of 22.18%.
At the same time, consumers are increasingly gravitating towards authentic regional cuisines, creating an opportunity for brands that combine traditional flavours with scalable, technology-enabled operations.
Against this backdrop, RASA Group is expanding Jee Bhar Ke through its cloud kitchen model and plans to strengthen its presence across North and Central India.
About Jee Bhar Ke
Jee Bhar Ke (JBK) is the food and beverage (F&B) vertical of RASA Group, focused on bringing authentic regional Indian cuisine to consumers through a technology-enabled, scalable cloud kitchen model.
Built around the philosophy of preserving the taste and legacy of iconic regional dishes, Jee Bhar Ke combines authentic recipes with standardized kitchen operations to deliver a consistent dining experience across locations.
Currently operating across Delhi, Gurugram and Noida, Jee Bhar Ke fulfils approximately 10,000 orders every month, with 35-40% repeat customers.
The brand plans to expand into Jaipur, Agra, Chandigarh, Lucknow, Kanpur, Meerut, Jammu, Indore, Bhopal, Dehradun and Mathura-Vrindavan as RASA Group scales its cloud kitchen business.
The ₹15 crore investment is expected to support the next phase of Jee Bhar Ke’s expansion, with RASA Group targeting 5-6 new cloud kitchens over the next 12–24 months and a ₹150–200 crore business over the next five years.
