New York: Minute Media, a leading global sports technology and content company, has announced the acquisition of VideoVerse, the AI-driven video technology firm best known for its flagship platform, Magnifi.
The move enhances Minute Media’s ability to deliver a full-stack solution spanning video creation, distribution, and monetization for sports rights holders, leagues, teams, publishers, and marketers worldwide.
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VideoVerse’s Magnifi Enhances AI Sports Video Innovation
At the heart of VideoVerse is Magnifi, a SaaS platform that leverages artificial intelligence to detect key sports moments, generate real-time highlights, and distribute engaging short-form video content. The technology employs advanced AI tools—including computer vision, natural language processing, and machine learning—to analyze visual and audio cues and optimize content delivery.
Magnifi also integrates generative AI features such as multilingual subtitling, automatic thumbnail and metadata creation, and a rules-based automation engine. This makes it a comprehensive editorial workspace for content teams seeking faster, smarter, and more efficient video production workflows.
Strengthening Minute Media’s Sports Tech Ecosystem
The addition of VideoVerse allows Minute Media to enhance its strategic partnerships with top global leagues, federations, and teams by offering a fully integrated ecosystem. Existing Magnifi clients will now have access to Minute Media’s industry-leading distribution and monetization network, maximizing the value of their video assets.
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Minute Media’s STN Video platform, along with owned media brands such as Sports Illustrated and The Players’ Tribune, will also benefit from VideoVerse’s advanced video capabilities, driving new formats and engagement opportunities.
“As we welcome the talented team and innovative technologies of VideoVerse, we’re excited to offer our partners and clients a true end-to-end AI-powered solution that spans content creation, distribution, and monetization,” said Asaf Peled, Founder and CEO of Minute Media.
One of India’s Largest SaaS Exits
Dr Apoorva Ranjan Sharma, Managing Director of 9Unicorns and one of the earliest backers of VideoVerse, congratulated the team and founder Vinayak on achieving one of the largest SaaS exits in India and a top five global sports tech exit.
Expanding AI Footprint in India
With this acquisition, VideoVerse and Minute Media plan to further expand their AI presence in India, focusing on developing next-generation AI video solutions and investing in local innovation.
VideoVerse’s investors include A91 Partners, Baring Private Equity Partners, Venture East, Moneta Ventures, Alpha Wave Global, Bluestone Equity Partners, and Binny Bansal, among others.
