Feature Partners with Luma AI to Power Smart Content Platform with Ray2 Integration
Los Angeles: Feature.io, an emerging leader in entertainment technology, has announced a strategic partnership with Luma AI, a pioneer in multimodal generative AI, to deliver next-generation personalized experiences in what is being called the “Engagement Economy.”
The collaboration integrates Luma’s advanced video model Ray2 into Feature.io’s Smart Content platform – aimed at transforming audiences from passive viewers into active, monetizable communities.
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This partnership marks a major leap in personalized digital storytelling by combining interactive content infrastructure – previously used by brands like Netflix and Mobil 1 – with Luma AI’s frontier video-generation capabilities.
Feature’s campaign for Netflix’s Love Death + Robots alone generated over 100 million impressions and 650,000 new users, demonstrating the measurable impact of Smart Content.
“We’re building the future of audience connection. Our integration with Luma AI introduces a powerful new layer of real-time personalization and engagement, turning every audience into a measurable asset,” said Steven Ilous, CEO and Founder of Feature.io.
Luma’s Ray2 video model is recognized for producing high-fidelity, realistic motion and visuals. Coupled with its multimodal reasoning and worldbuilding capabilities, it opens up scalable opportunities for creators, media platforms, and brands looking to deliver immersive and emotionally resonant experiences.
“Our mission is to empower creators and enterprises with multimodal AI that enhances storytelling,” said Amit Jain, CEO of Luma AI. “Partnering with Feature.io helps scale that mission by embedding our AI into dynamic, content-driven ecosystems.”
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Feature Luma AI Partnership: Integrated Technology to Debut Through Lollipop Racing
The partnership will debut its integrated technology through Lollipop Racing, a new project from that blends motorsports, entertainment, and storytelling.
Officially presented by Mobil 1 and featuring Porsche’s 911 GT3 R, the series brings together Hollywood names like Executive Producer David Ayer (Training Day, The Beekeeper) and Showrunner Marisha Mukerjee (Halo, Snowpiercer). The project recently gained attention with a Variety feature.
This announcement also coincides with Feature.io’s upcoming Series A funding round, reinforcing its strategic position at the intersection of generative AI, content innovation, and digital fan engagement.
