Affle has announced the appointment of Martin Price as Vice President, Products, reinforcing the company’s push to accelerate its verticalised AI-led platform strategy.
In this role, Martin Price will lead product innovation and strategy for Affle’s 3i platform, supporting the company’s efforts to scale its Consumer Platform and drive 10x growth.
Announced from San Francisco on March 11, 2026, the appointment of Martin Price highlights Affle’s continued focus on AI-powered consumer intelligence and mobile advertising.
With more than two decades of industry experience, Martin Price will be responsible for advancing the Affle 3i verticalised AI-led platform strategy while strengthening product leadership across key industry verticals.
Also Read: Anchr Raises $5.8M from a16z Speedrun and Others to Build AI OS for Food Supply Chain
Before joining Affle, Martin Price held senior product leadership roles across several global technology and advertising platforms, including Liftoff, Vungle, Yahoo!, Vdopia, OpenX and BidMachine.
The appointment of Martin Price also supports Affle’s broader expansion strategy in developed markets under the leadership of Sameer Sondhi, CEO of North America and Chief Strategic Investments Officer at Affle.
“We are excited to welcome Martin, who brings a powerful combination of strategic vision, deep industry knowledge, strong market understanding, and execution discipline,” said Sameer Sondhi.
“Martin’s background in developing and scaling impactful products will play an important role as we continue to strengthen our presence and capabilities across developed markets.
His expertise and leadership will help shape the next wave of product innovation in this exciting GenAI era, where delivering meaningful value to our customers and partners across our key industry verticals is essential. We look forward to the innovation and strategic depth that Martin will bring to our global product organization.”
According to Charles Yong, Chief Architect and Technology Officer at Affle, the addition of Martin Price will further translate the company’s innovation strategy into scalable product experiences.
“As Affle continues to scale in the AI era, our 3i strategy, focused on innovation, impact, and intelligence, remains central to our product development approach,” said Charles Yong.
“The appointment of Martin Price represents an important step in translating this innovation into impactful, market-ready product experiences with deeper vertical integration of first-party data signals.
Backed by 39 unique patents with around 300 enforceable patent claims, our technology foundation remains a key differentiator as we unlock the full potential of our IP portfolio with strengthened product leadership.”
Also Read: Whatfix Launches AI-First Roleplay Training Platform Inside Mirror for Enterprise Teams
Martin Price on His Appointment
“I am honored to join Affle and step into the role of Vice President, Products at a defining moment for the industry,” said Martin Price.
“Affle is uniquely positioned at the intersection of AI-driven consumer intelligence and performance-led marketing for leading brands and advertisers across industry verticals.
Building on Affle’s strong foundation, my priority will be to remain focused on an innovation-led approach, driving real business impact with disciplined delivery. I look forward to helping shape the next chapter of Affle’s product growth.”
