Gurugram: Affle, a global technology company focused on AI-powered consumer intelligence and mobile advertising, has announced the appointment of Sameer Sondhi as Chief Executive Officer, North America, along with the additional responsibility of Chief Strategic Investments Officer.
In his expanded leadership role, Sameer Sondhi will lead Affle’s North America expansion strategy while overseeing strategic investments aligned with the company’s Affle 3i vision.
The vision targets 10x growth in Affle’s third decade, anchored on the pillars of Innovation, Impact, and Intelligence.
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Sameer Sondhi to Lead North America Expansion and Strategic Investments
With extensive experience in global adtech and digital media, Sameer Sondhi brings a strong track record of scaling revenues and building businesses across developed markets.
Prior to joining Affle, he held senior leadership roles at Verve, including Chief Executive Officer and Chief Revenue Officer, where he led global strategy, operations, and growth initiatives. His role also involved strengthening partnerships with advertisers, agencies, and publishers worldwide.
Earlier in his career, Sameer Sondhi held leadership positions at InMobi, contributing to the company’s expansion across North America, Europe, and Asia. He holds a master’s degree in computer science.
Commenting on the appointment, Anuj Khanna Sohum, Chairperson, MD & CEO of Affle, said that onboarding Sameer Sondhi as CEO for North America represents a significant milestone for the company.
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He highlighted that Sondhi’s leadership experience, understanding of the business, and alignment with Affle’s vision and culture would help reinforce organic growth in North America while advancing targeted strategic investments.
Sharing his views, Sameer Sondhi said he is joining Affle at a defining stage of its growth journey. He noted that Affle’s strong foundation in AI-driven consumer intelligence and performance-led advertising offers a solid platform for scalable and profitable growth.
He added that he looks forward to working closely with Affle’s leadership team, partners, and customers as the company enters its next phase of expansion.
