Mumbai: You Care Lifestyle (YCL), founded by Luke Coutinho, has granted its ‘Pink Tiger’ stamp of approval to products from Ace Blend, Organic Tattva, and Wellbeing Nutrition, among others. This certification reinforces the brands’ commitment to ingredient transparency, clean-label practices, and ethical sourcing.
Through rigorous third-party laboratory testing, You Care Lifestyle has independently verified over 50 products to date, with 33 passing stringent quality standards and now available on the YCL platform.
These include daily essentials such as multigrain flours, pulses, spices, health supplements, and wellness products. Other brands awarded the Pink Tiger certification include Orange Health Labs, Naturaltein, Sarthak Satvik, Cosmix, Pod Nutrition, Protuff, Trexgenics, and Aevo.
The Pink Tiger stamp from You Care Lifestyle symbolizes a strong commitment to quality, ingredient transparency, and accurate labelling. Each certified product undergoes random batch testing and label verification, with consumers able to scan a QR code for real-time access to lab reports and ingredient details, ensuring full transparency at the point of purchase.
Luke Coutinho, Founder of You Care Lifestyle, stated, “The wellness market is saturated with claims that often confuse consumers. Our vision at You Care Lifestyle is to simplify this landscape by validating products through independent testing, helping consumers make better-informed choices and giving deserving clean brands the recognition they have earned.”
You Care Lifestyle Certification Program
Backed by a recent $1 million founder-led investment, YCL plans to expand its certification program to 100 brands by 2025. The platform aims to set a new standard for wellness product verification by combining HealthTech innovation with strict governance around ingredient integrity and ethical practices.
