Los Angeles: Xsolla, a video game commerce company that helps developers launch, grow, and monetize their games, has officially reintroduced Unified Payments Interface (UPI) and Net Banking payment options in India via its Xsolla Pay Station platform.
This strategic relaunch aims to equip game developers and publishers with localized payment solutions that match the preferences of Indian gamers, enhancing accessibility and boosting sales conversion.
India stands as one of the world’s fastest-growing gaming markets, home to over 500 million players, with 90% playing on mobile devices.
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Industry projections estimate that the sector will surpass USD 4 billion in annual revenue by 2025, driven by affordable mobile data, increased smartphone penetration, and growing esports and influencer-driven gaming culture.
The country’s digital payments ecosystem is equally impressive. In FY 2023-24, UPI processed over 130 billion transactions valued at approximately $2.5 trillion, capturing more than 83% of India’s digital payments.
Meanwhile, Net Banking continues to serve over 300 million active users, facilitating transactions worth over ₹93 trillion during the same period.
With this relaunch, Xsolla Pay Station now offers:
- Unified Payments Interface (UPI): India’s homegrown instant payment system, integrated into everyday life and enabling secure, real-time transactions via QR codes, mobile apps, and direct bank transfers.
- Net Banking: A trusted and regulated payment method allowing direct bank account transactions, supported by leading Indian financial institutions.
The benefits for developers include:
- Trusted Local Payment Methods: UPI and Net Banking, aligned with Indian consumers’ dominant payment behaviors.
- Expanded Market Access: Localized payment infrastructure to reach over 500 million Indian gamers.
- Higher Conversion Rates: Reduced payment friction and cart abandonment with fast, familiar checkout flows.
- Mobile-Optimized Experience: Tailored to India’s mobile-first gaming audience.
- Stronger Player Trust and Retention: Building loyalty through culturally relevant payment experiences.
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“As the gaming economy in India accelerates, so does the need for localized payments that reflect how players live and pay,” said Chris Hewish, President at Xsolla. “With UPI and Net Banking reintroduced through Xsolla Pay Station, we’re giving developers the tools to reach more players, convert more sales, and deliver experiences native to Indian gamers.”
By reintroducing these payment solutions, Xsolla strengthens its commitment to supporting developers in capturing the immense growth potential of India’s gaming market, ensuring that payment options keep pace with the country’s evolving digital and gaming landscape.
To enable payments in India or learn more about Xsolla Pay Station, get started: https://publisher.xsolla.com/
