Mumbai: Digital transformation leader [x]cubeLABS has announced the India launch of Ello, its proprietary multilingual Voice AI platform designed for enterprise adoption.
Ello introduces voice AI agents capable of adapting across 12 Indian languages and more than 100 global languages and dialects, positioning Ello as a new voice-driven digital engagement platform for enterprises.
With enterprise customers across the United States, the platform introduces a new category of self-evolving conversational voice agents that continuously learn from every interaction, refining their understanding of intent, context, and resolution pathways in real time.
Ello agents adapt autonomously, compounding in value while enabling enterprises to improve customer engagement outcomes.
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ELLO: A Sovereign Voice AI Infrastructure Layer
Founded in 2008 by Sridhar Muppidi, Bharat Lingam, and four other co-founders, [x]cubeLABS has spent over 18 years delivering enterprise solutions powered by emerging technologies such as Generative AI, IoT, Blockchain, and AR/VR.
The launch of Ello marks the latest milestone in the company’s AI innovation strategy focused on enterprise-grade customer resolution, retention, and operational efficiency. Ello is positioned as a core product in the company’s broader AI platform roadmap.
Built and engineered in India, Ello serves as a sovereign Voice AI infrastructure layer designed for enterprise-grade deployment across regulated industries.
The platform goes beyond scripted automation and static bots by delivering measurable improvements in resolution accuracy, contextual continuity, and operational efficiency.
The platform covers the entire Voice AI lifecycle end-to-end – from rapid onboarding of enterprise knowledge systems and evaluation to production deployment with ready-made integrations.
Ello enables natural, human-like voice engagement across sectors including Banking and Financial Services, Telecom, Retail, Travel & Hospitality, Healthcare, and large contact-centre ecosystems.
The platform is designed to support high-scale enterprise environments where multilingual communication and contextual intelligence are critical to customer experience.
Speaking about enterprise adoption, Sridhar Muppidi, Co-Founder of [x]cubeLABS & Ello, said: “Enterprise AI in regulated industries isn’t just about automation, it’s about reliability, contextual continuity, and measurable outcomes.
We have solved some of the hardest problems around long-term memory, context persistence, and production-grade deployment at scale. Many AI systems are built to reduce human call volume. We build systems that actually resolve customer issues end-to-end.”
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Headquartered in Hyderabad, Ello is building a global client base through enterprise deployments. The platform has achieved 50% month-on-month growth in bookings over the last two quarters and is now formally launching in India with capabilities built for local enterprise requirements.
The conversational and voice AI market in India is witnessing rising enterprise demand, with an estimated potential of approximately USD 2 billion over the next five years, creating growth opportunities for platforms like Ello.
[x]cubeLABS is a global enterprise AI transformation leader with over 18 years of enterprise expertise and more than 1000 employees. Headquartered in Dallas and Hyderabad, the company builds AI platforms and digital infrastructure used by global enterprises such as Panini America and Mann+Hummel. The company estimates it has delivered over $5 billion in value for clients worldwide through its enterprise transformation initiatives.
