Mumbai: Waaree Energies Limited launched a nationwide integrated campaign to promote Waaree Radiance, its newly introduced all-in-one solar solution designed for Indian households.
This initiative is aligned with the Hon’ble Prime Minister’s Surya Ghar Mission, aiming to accelerate rooftop solar adoption across the country – especially in semi-urban and rural areas.
Waaree Radiance is a plug-and-play solar kit that consolidates all key components – solar panels, inverters, ACDB/DCDB units, lightning arresters, earthing kits, and connecting cables – into a single, easy-to-install package.
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By eliminating the need to source components from multiple vendors, the product delivers a streamlined and user-friendly experience from purchase to installation and post-sales support.
The campaign, built around the theme “Solar Installation, Simplified,” features a witty ad that highlights the chaos homeowners face when trying to coordinate a solar setup on their own.
The confusion is humorously resolved with Waaree Radiance, showcasing it as a one-stop solution that removes complexity from the solar transition. The campaign leaves viewers with the memorable line:
“Kyun lena hai yeh sar dard, jab ek hi system mein mile saare jawaab?”
“With Waaree Radiance, we’re taking solar to the grassroots level by making the entire adoption journey seamless,” said Nilesh Malani, Chief Marketing Officer, Waaree Energies Limited. “Our campaign aims to educate and empower homeowners, inspiring them to take control of their energy future with confidence and convenience.”
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Running from July 21, 2025, the campaign will be active across multiple states, including Gujarat, Maharashtra, Rajasthan, Uttar Pradesh, Kerala, Tamil Nadu, Madhya Pradesh, Andhra Pradesh, and Telangana. It leverages an integrated media mix across print, digital, and radio platforms, aiming to generate widespread awareness and drive adoption.
In addition to its ease of installation, Waaree Radiance offers benefits such as:
- Online warranty registration
- Access to Waaree’s nationwide support network
- Availability via a robust distribution network of 400+ Waaree franchisees across India
This all-in-one solution is designed to support energy-conscious homeowners in adopting sustainable power without the technical burden or logistical hurdles traditionally associated with solar systems.
