New Delhi: Valvoline Cummins, a manufacturer and marketer of premium automotive fluids, has announced a new strategic collaboration with SUV manufacturer Mahindra & Mahindra Ltd.
This agreement marks a significant expansion in their long-standing partnership of more than 20 years.
Under the collaboration, Valvoline Cummins will supply a wide range of lubricants – including engine oils, transmission fluids, and axle oils – under the Mahindra Maximile brand. These products will be available through Mahindra’s dealership and Bazar networks managed by its spares business unit.
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With this move, Valvoline Cummins will now cover the majority of Mahindra’s aftermarket lubricant requirements, reinforcing its role as a trusted partner in Mahindra Automotive’s growth.
Expanding Scope Across Key Markets in India
As part of the agreement, Valvoline Cummins will design and tailor lubricant solutions for Mahindra’s operations across the North, West, and East regions of India.
The product portfolio will address the needs of Mahindra’s entire range of passenger vehicles, SUVs, and pickup models, further strengthening performance, efficiency, and customer satisfaction.
Valvoline Cummins – Mahindra Collaboration: Four-Year Agreement with Sustainability Focus
The collaboration spans four years and aligns with Mahindra’s operational efficiency goals while showcasing Valvoline Cummins as an innovative, customer-focused brand. Reinforcing both companies’ commitment to sustainability, Valvoline Cummins will introduce Post-Consumer Recycled (PCR) packaging across its supply chain to Mahindra, contributing to environmentally responsible practices.
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Sandeep Kalia, Managing Director, Valvoline Cummins Private Limited, said: “As a trusted partner with Mahindra for the past decade, we are excited for this evolution of our relationship. This milestone will enable significant business growth and highlights confidence in our people, technology, innovation, and commitment to customer centricity.”
Adding a global perspective, Michael Dreyer, Senior Vice President and General Manager, APAC, Valvoline Global Operations, said: “Mahindra is fast becoming a trusted global brand, and Valvoline is well positioned to collaborate across geographies to support their ambitions. This agreement brings together two respected names with a focus on performance, innovation, and sustainability, setting new benchmarks for excellence in automotive lubricant solutions.”
