Pune: In response to India’s growing demand for eco-conscious and high-performance construction materials, Tata BlueScope Steel has unveiled PRISMA, an advanced pre-painted alloy-coated steel that combines durability, aesthetics, and sustainability for modern infrastructure applications.
As urbanisation and infrastructure development gain momentum—particularly across Tier 2 and Tier 3 cities—Tata BlueScope Steel is setting a new benchmark with PRISMA, a premium coated steel coil featuring a 55 per cent Al-Zn alloy base. Designed for architectural flexibility and thermal efficiency, PRISMA offers a glossy finish, superior scratch resistance, and long-term performance across varying environmental conditions.
“PRISMA is a testament to our vision of enabling smarter, safer, and more sustainable construction,” said Priya Rajesh, DGM – Marketing and Corporate Communications, Tata BlueScope Steel. “Through PRISMA, we’re not only enhancing design possibilities but also contributing to a greener construction ecosystem.”
Key Benefits of PRISMA by Tata BlueScope Steel:
- Unmatched Durability: Engineered for resilience in extreme environments.
- Cool Comfort Technology: Keeps interiors cooler, improving energy efficiency.
- Eco-Friendly Alternative: Reduces reliance on traditional, harmful materials.
- Customizable and Premium Aesthetics: Tailored design solutions for modern infrastructure.
- BIS-Certified Quality: Conforms to industry safety and quality standards.
Manufactured at state-of-the-art facilities, PRISMA is a result of rigorous R&D focused on long-lasting performance and environmental responsibility. It supports the brand’s #ShelterForAll commitment, offering sustainable solutions for residential, commercial, and industrial developments.
With over a decade of innovation in value-added steel solutions, Tata BlueScope Steel continues to lead the coated steel market by pushing boundaries in design, performance, and sustainability.
