Mumbai: ROHA Group, a global frontrunner in natural food color solutions, has announced the acquisition of Tebracc, a leading natural color manufacturer based in Brazil renowned for its expertise in annatto extraction and processing.
This strategic move consolidates ROHA’s leadership in natural colors, expands its global capabilities, and reinforces supply chain resilience.
Acquisition of Tebracc: Securing Supply and Expanding Global Reach
As demand for natural, plant-based colors continues to surge across food, beverage, nutraceutical, and petfood sectors, ROHA’s acquisition of Tebracc ensures backward integration and raw material security for key pigments such as annatto.
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The deal also boosts production capacity in Brazil, a pivotal region for natural color sourcing, enabling ROHA to offer a more diversified and sustainable portfolio worldwide.
“Today, customers seek not just high-performing, clean-label solutions but also the assurance of reliable supply as demand grows,” said Mahesh Tibrewala, Managing Director of ROHA Group.
“Integrating Tebracc into the ROHA family strengthens our position as a global leader in natural colors and allows us to support our customers’ ambitions for decades to come.”
Building a Future-Ready Natural Colors Portfolio
This acquisition reflects ROHA’s proactive investment strategy aimed at responding to evolving customer needs and market trends.
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By combining Tebracc’s annatto expertise with ROHA’s extensive global portfolio, the company is poised to deliver innovative, sustainable, and future-ready natural color solutions for the worldwide food and beverage industry.
“This acquisition is transformational,” added Tibrewala. “Together with Tebracc, we are laying the foundation for the next chapter in natural colors, reinforcing ROHA’s commitment to quality, sustainability, and global leadership.”
