How India Searched in 2025, Justdial’s latest annual search trends report, reveals how Indian consumers are reshaping priorities around health, skills, lifestyle, and mobility amid rapid digital adoption and socio-economic change.
Drawing insights from millions of searches on its platform, How India Searched in 2025 reflects an India that is learning, earning, celebrating, and adapting simultaneously.
The data points to a dual-economy consumer behaviour, where affordability and premiumisation are expanding side by side, influenced by Gen-Z preferences, urban lifestyles, and evolving aspirations.
How India Searched in 2025 Shows Beauty and Fitness as the Top Searched Vertical
Beauty and Fitness emerged as the most-searched category in How India Searched in 2025, highlighting a cultural shift where wellness has become a core lifestyle choice rather than a leisure activity.
Searches for Cricket Clubs grew by 60%, positioning them as community lifestyle hubs, while Fitness Centres recorded a 50% rise driven by preventive health awareness.
The vertical also witnessed increased interest in cosmetic and specialised services, with Cosmetic Dealers up 42%, Cricket Turf Grounds growing 33%, Makeup Artists rising 26%, and Karate Classes increasing 24%, indicating a blend of fitness, recreation, and personal grooming in everyday searches.
Also Read: Air Purifier Searches in India Jump 103 Per Cent as Winter Pollution Intensifies: Justdial
How India Searched in 2025 Highlights Healthcare as a Key Priority
Healthcare ranked as the second most-searched vertical in How India Searched in 2025, underlining growing awareness around wellness and accessible medical care.
Searches for Ayushman Hospitals surged 128%, reflecting the broader reach of the scheme among senior citizens. Spine Specialist searches rose 88%, driven by work-from-home lifestyles and chronic health concerns.
Neighbourhood Clinics saw a 56% increase as consumers leaned toward hyper-local care, while Jan Aushadhi Kendras and Ayurvedic Hospitals grew 19% each, pointing to demand for affordable and alternative healthcare solutions.
How India Searched in 2025 Captures the Shift Toward Skills, Flexibility, and Experience-Led Spending
The report also reveals a “flexibility-first” approach in professional and education-related searches. Coworking Spaces recorded an 84% spike, enabling businesses to scale without long-term real estate commitments.
Education-related searches leaned toward skill-based and integrated learning models, with Digital Marketing courses rising 42% and Senior Secondary schools increasing 27%.
Also Read: Working Women Hostels Searches Surge 93 Per Cent Pan-India, Reveals Justdial Data
Travel and mobility trends reflected experience-led spending, with Luxury Car Rentals growing 90% and Tour Operators rising 86%, suggesting a preference for expert-led and stress-free travel planning over self-managed experiences.
Commenting on the findings, Shwetank Dixit, Chief Growth Officer, Justdial, said that ‘How India Searched in 2025’ reflects how everyday India is evolving quietly, with consumers making more specialised and niche choices driven by changing expectations and lifestyles.
He added that Justdial remains committed to helping users discover trusted local businesses across every pin code.
Overall, How India Searched in 2025 underscores a service economy that is hyper-local, digital-first, and youth-led, balancing value-driven decisions with premium aspirations as Indians search not just to spend, but to learn, move, celebrate, and adapt.
